Sony Pictures Digital Backbone From the lens to the screen

Post production Production Archive Distribution Camera Editorial Digital Intermediate Production Asset Storage Near-set Data Management Data Management EFX Mastering (Digital Cinema & Home Ent.) Archive Distribution Archive Management Data Management Regionalization Distribution Asset Repository Long Term Asset Repository Authoring (Subtitles, etc) Format Encoding Metadata Management

Production Backbone for Motion Picture Production Sony Pictures Production Backbone Colorworks Digital Media Group Production Colorworks Conform / DI VFX Facilities Dailies Facilities Aspera Access via Internet SPE Asset Management Marketing Vendors Trailers Imageworks Editorial Creative Editorial

Distribution Requests Distribution Backbone 3 Business Services (Order Management, Library, Reporting, Financials, Physical Asset Mgmt) 5 Distribution Clients Delivery Acquire Content (Highest Quality) EST 1 2 4 Ingest (Content and Metadata) Media Vault (Multi Tier) Content Processing (Core Media) Package Assembly (Trailers, Box Art, Meta-data) VOD Blu-ray/DVD TV Networks Key Differentiators: 1) Intelligently Controlled Inventory Intelligently Controlled Inventory is a keystone of the system. By describing our inventory in a manner that is useful to users as well as the DBB, the system is able to make accurate decisions. 2) Truly Automated Distribution Backbone is the first solution to truly automate the entire fulfillment process. Other offerings in the marketplace either rely on people to manually define a manufacturing plan when it is requested or pre-configure the manufacturing plan for every title and every potential client output ahead of time. Both approaches require human intervention and absolutely do not scale cost effectively. Our unique approach to Materials Analysis and Manufacturing Planning relies on structured information and clearly defined business rules to eliminate the time consuming process of manually finding the right source components to manufacture a client's preferred output - and it does so in seconds instead of hours or days. 3) Continuous Execution Optimization Having the system define the manufacturing plans provides the capability of ensuring that the right actions are being taken at the right time and that redundant actions are eliminated. For instance, if two manufacturing plans require the same 250GB file to moved, it will be moved only once to satisfy both plans. This optimization process is a key differentiator - significantly increasing our processing capacity and turnaround time. 4) Real Time visibility Users are able to see the real time status of all fulfillment requests as they make their way through the fulfillment process. They can also see the ingestion status of any components needed to complete their fulfillment requests. 5) Capability Mapping DBB understands which system capabilities can be completed simultaneously and automatically optimizes the manufacturing plan to combine as many activities as possible into a single pass. Services Platform (Workflow Orchestration, Manufacturing, Security) Ancillary Mobile GPMS (i.e. Metadata) Infrastructure & Operations DMG Integration (i.e EAGL, ACORN) 4