Personal Branding Roadmap By Steve Koon sekoon@koonams.com https://www.linkedin.com/in/skoon/

What is Personal Branding in a job search? Paints a Clear Professional Image of Who You Are What Experience You Have Where You Are Headed Consistency Message across Platforms Public Exposure to Recruiters scouting for Talent Potential Employer’s researching into YOU

The Mindset for Personal Branding Conquer Fear – Putting your self in front of the public is scary Be Authentic and Honest – Authenticity with the public goes far Keep a Positive Outlook – A few people will say negative thngs Do What You Say You Will Do – Keep your Promises, foster Trust Stick to Your Guns – Your Values are important to you and those following you.

Stops On Your Way To Branding Yourself Who Are You What You Do Why You Are Credible What Benefits Why You Who Needs to Know How They Know You What You Need What You Get

Who You Are? [Core Identity] What makes you unique is the reason of your success ( Traits, Strengths, Values, Passion) https://hiredtexas.org/events/forums/personal -branding/personal-branding-files/ Craft Yourself to stand apart from the REST! Integrity, Transparency, Self-Motivated

What You Do [Your Offering] Your expertise or service, but also your soft and hard skills. Whatever produces value! Leadership, Team Builder

Why You Are Credible [Reason to believe] People need solid verifiable facts Show they can trust you! 30+ Years Experience, Certifications, Endorsements, Recommendations

What Benefits [Key Benefits] People reach out to you when they have bought your promise of value what's in it for them? Leader who unlocks potentials in others

Why You [Positioning] What is the distinctive elements that makes you different and appealing? Stand Apart from the Crowd! Expert, Knowledge Leader, Motivation Coach

Who Needs to Know [Audience/marketplace] Customer, Influencers and their communities... These are Your STAR audience! Start Ups, Recruiters, Technology Leaders, Employers

How They Know You [Communication] If they don't know you then you don’t that exist. Raise your voice! LinkedIn, Indeed, Zip Recruiter, Networking Meet Ups

What You Need [Key Investment] Branding needs action, money, time and resources Let's get practical! Connections, Training, Investments, Finical Support

What You Get [Results] Visibility, respect, distinction, market share, advocacy, etc.. It's your reward for it! Good Reputation, Expanded Sphere of Influence, Freedom

What's Next? Decide on Yours Personal Branding Results Decide what competences your need to build Resume and Cover Letter LinkedIn and other Social Media platforms Elevator Pitch and Story Personal Marketing Plan