Chapter 9 E-Commerce Chapter 9 E-Commerce ©2008 Thomson/South-Western

The Growth of the Internet Number of Internet Domains Total Number of Live (Active) Websites in 2013 510 million (100 million new sites in 2013 Chapter 9 E-Commerce

Business Uses of the Internet Business communications — e-mail, Voice over Internet Protocol (VoIP), Web sites, business-to-business services Information gathering — research on current and prospective customers and on competition Improving business operations Chapter 9 E-Commerce

E-Commerce Development Information stage — site provides information about the organization and its products or services but offers no opportunity to communicate with the organization through the Internet Interaction stage — site offers visitors ability to communicate with the company using the Internet and often has a search feature to help visitors find specific information on the site Integration stage — site enables visitors to complete full business transactions using the Internet Chapter 9 E-Commerce

Top Internet Retailers 2005 2013 Alibaba - $200 Billion Amazon - $67.9 Billion Apple - $18.3 Billion Staples - $10.4 Billion Walmart - $10 Billion Top Internet Retailers 2005 Chapter 9 E-Commerce

U.S. annual e-retail sales surpass $300 billion for the first time - 2014 Chapter 9 E-Commerce

Relative Sizes of Common Internet Advertisements Full Banner 468  60 pixels Vertical Banner 120  240 pixels Half Banner 234  60 pixels Micro Button 88  31 pixels Button 120  90 pixels Chapter 9 E-Commerce

E-Commerce Business Planning Determine the purpose of your Web site. Study your customers, their needs, and their Internet experience. Social networking Plan your online business. Chapter 9 E-Commerce

Technology Development Obtain a server and domain name. Web-hosting service — private business that maintains Web site for a fee Domain name — unique name that identifies the site Develop order processing and procedures. Electronic shopping cart — program that keeps track of shoppers’ selections as they shop Design the Web site. Chapter 9 E-Commerce

Site Promotion Advertise your online business — register with major search engines, sponsor or advertise in other sites Advertise your business offline — business cards, brochures, correspondence Open for business Chapter 9 E-Commerce