Communicating with your Members for Maximum Effectiveness

How Stations Communicate Communication Channels with their Members On Air Direct Mail Web & Online Telemarketing Communication Channels

The Ugly Truth We want it to be But it’s more like

Your Donor is in the Driver’s Seat She decides how to give She decides when to give She decides how much to give

Today’s Donor Requires Integrated Communications On Air Direct Mail Online & TM

Integrated Communications Give donors the option to give through their preferred channel Use multiple techniques to get the message out Use the mail to drive donors to the web Layer your messaging Think outside of pledge

Let Members Donate through their Preferred Channel 3 Ways to Give!

Use Multiple Techniques to Get the Message out

Complimentary Emails as a Direct Mail Follow Up

Online Video Compliments Direct Mail Buckslip to Lapsed Donors

Show Them and Tell Them On Air Direct Mail Web & Email

Use the Mail to Drive Donors to the Web 89% of web revenue was generated via the mail

Voice Messaging generated a 25% lift in DM response rate Layer the Message Voice Messaging generated a 25% lift in DM response rate

Think Outside of Pledge

The Value of Integrated Communications Put your donor in the driver’s seat Use multiple channels to communicate your message Maximize your revenue

Questions?