From Pennies to Billions In 200 short years

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From Pennies to Billions In 200 short years

From Pennies to Billions In 200 short years

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Presentation transcript:

From Pennies to Billions In 200 short years The Media Business From Pennies to Billions In 200 short years

You Tube http://www.karadul.net/...http://www.karadul.net/

Private Ownership First printing press Mass Bay Colony in 1638 (specialized) Whole Book of Psalms Religious groups and pornographers always drive innovation of media and its diffusion Ben Franklin Penn Gazette, others Penny Press (public)

Synergy The combination of two media outlets is stronger than the outlets standing alone Media outlets may use each other to cross promote their products Disney—ABC runs promotional ads for Disney films

BIG MEDIA The Big Six Time Warner Disney News Corporation Viacom/CBS Bertelsmann GE/NBC

Long Tail vs Short Head Long tail Short head the portion of a distribution curve where a limited number of people are interested in buying a lot of different products Short head the portion of a distribution curve where a large number of people are interested in buying a limited number of products

Media Controls Owners Advertisers Government Special Interest Groups News Sources Audiences