CONCEPT SELECTION chapter SIX DR. ROSMAINI TASMIN apr. 2015

Novo nordisk LARGE MEDICAL SUPPLY COMPANY, ESP. IN EUROPE ARTIFICIAL INSULIN PRODUCER FOR DIEBETIC PATIENTS TWO EXISTING MAJOR PROBLEMS COST (ESITING SYRINGE MADE-OF SUS) ACCURACY OF DOSE METERING MARKET FOR SENIOR CITIZENS 7 CRITERIAS FOR CONCEPT SELECTION: EASE OF HANDLING EASE OF USE READIBILITY OF DOSE SETTING DOSE METERING ACCURACY DURABILITY EASE OF MANUFACTURING PORTABILITY

CONCEPT SELECTION, INTEGRAL PART OF PRODUCT DEVELOPMENT PROCESS CONCEPT SELECTION IS THE PROCESSOF EVALUATING CONCEPTS WITH RESPECT TO CUSTOMER NEEDS 7 OTHER CRITERIA COMPARING THE CONCEPTS’ STRENGTH AND WEAKNESS SELECTING ONE OR MORE CONCEPTS FOR STUDY, TESTING AND DEVELOPMENT NARROWING THE SET OF CONCEPT ALTERNATIVES UNDER CONSIDERATION

METHODS FOR CHOOSING A PRODUCT CONCEPT EXTERNAL DECISION PRODUCT CHAMPION INTUITION MULTIVOTING WEB-BASED SURVEY PROS AND CONS PROTOTYPE AND TEST DECISION METRICES

FEW CONCEPTS OF SYRINGE DESIGNS

CONCEPT SELECTION PROCESSES

STRUCTURED METHOD OF CONCEPT SELECTION CUSTOMER-FOCUSED PRODUCT COMPETITIVE DESIGN BETTER PRODUCT-PROCESS COORDINATION REDUCED TIME TO MARKET EFFECTIVE GROUP DECISION MAKING DOCUMENTATION OF DECISION PROCESS

TWO-STAGE CONCEPT SELECTION METHODOLOGY CONCEPT SCREENING SCREENING MATRIX CONCEPT SCORING SCORING MATRIX

CONCEPT SCREENING DEVELOPED BY STUART PUGH IN 1980s KNOWN AS PUGH CONCEPT SELECTION (PUGH, 1990) NARROW THE NUMBER OF CONCEPTS QUICKLY TO IMPROVE THE CONCEPT Step 1: Prepare the Selection Matrix Step 2: Rate the Concepts Step 3: Rank the Concepts Step 4: Combine and Improve the Concepts Step 5: Select One or More Concepts Step 6: Reflect on the Outcome

Step 1: prepare the selection matrix

STEP 4: COMBINE AND IMPROVE THE CONCEPTS

CONCEPT SCORING Stuart Pugh Method, 1990 APPLIED WHEN COMPETING RESOLUTIONS WILL PRODUCE BEST CONCEPT. Step 1: Prepare the Selection Matrix Step 2: Rate the Concepts Step 3: Rank the Concepts Step 4 Combine and Improve the Concepts Step 5: Select One or More Concepts Step 6: Reflect on the Outcome Stuart Pugh Method, 1990

THE CONCEPT-SCORING MATRIX

Class assignment You decide to buy a smart phone (with the help of your parent) for your daily needs, studying at UTHM. Execute the Selection Matrix. Selection Criteria Phone A (model) Phone B Phone C Phone D Phone E - Sum +’s Sum 0’s Sum –’s Net Score Rank Continue

Thank you class…!