Market Analysis and Funding Sources Subcommittee Readout May30, 2012 Stadium Advisory Committee Market Analysis and Funding Sources Subcommittee Readout May30, 2012

Agenda Recap Individual Donor Funding Analysis Review of CSL Market Analysis Survey General Survey Findings Personal Seat Licenses Club/Suite/Loge/Field Club Sales Revenue Premium Seating Revenue Review of Additional Funding Sources Stadium Naming Rights Revenue Other Naming Rights Revenue Construction Fund Ticket Surcharge Revenue Other Revenue Sources (e.g. event revenue) Summary of All Funding Categories Questions

Individual Donor Projection Gift Projection Process Donor pool developed from current athletic donors, past athletic donors, donors with athletic interest, season ticket holder non-donors, former student athletes and unaffiliated prospects. Does not include any exclusive academic donors Applied standard campaign fundraising principles to develop number of prospects, gift range and dollars secured by gift range This projection continues to be a living document and will evolve should we go further in the process and the range will get tighter as we refine the analysis We are not actively fundraising at this point

Individual Donor Projection Gift Range Prospects Projected Donation Amounts $10M+ 15 $22M - $135M $1M-$10M 64 $10M - $42M $500K-$1M 94 $2M - $7M $250K-$500K 114 $2M - $9M $100K-$250K 280 $1M - $8M $50K-$100K 500 $5K-$50K 1,000 $2M - $6M Annual Giving ~20,000 $4M

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