Overview

NHANES Research – children’s beverage consumption

Trends in Children’s Beverage Consumption

Children’s beverage choices over the past 35 years

100% fruit juice is more popular for young children than school-age kids

Less than half of kids consume fruit drinks across all ages

Steady sharp decline in milk consumption

The amount of each beverage consumed has declined

As children get older soda portions increase – tripling for teenagers

Average daily fluid ounces of milk consumed by milk drinkers

What is the nutritional impact of kids’ beverage choices?

Dietary Guidelines for Americans and MyPlate: Foundation for NSLP New Meal Pattern

Many American Children Nutrient Intake Falls Short

Nutrients of Public Health Concern “… dietary intakes of several nutrients — potassium, dietary fiber, calcium, and vitamin D — are low enough to be of public health concern for both adults and children.” 2010 DGA

Adding 1 more serving of dairy can significantly help close the gap for nutrients of public health concern in school-age children

Summary

California Milk Advisory Board – School Milk Cooler Program

Thank You!