Trademark Parody: Have We Lost Our Sense of Humor?

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Presentation transcript:

Trademark Parody: Have We Lost Our Sense of Humor? Jody Blanke, Professor Computer Information Systems and Law Mercer University, Atlanta SEALSB - October 27, 2002

Trademark Law Combination of federal and state law Federal law derives from Commerce Clause

Trademark Infringement “Likelihood of Confusion” standard

Trademark Dilution Dilution by blurring Dilution by tarnishment By 1996 28 states had anti-dilution laws Federal Trademark Dilution Act of 1996

Starbucks v. Dwyer (2000)

Starbucks v. Dwyer (2000)

Federal Trademark Dilution Act “famous” mark “commercial use in commerce” “causes dilution of the distinctive quality of the mark”

Exemptions to FTDA Fair use in comparative advertising Noncommercial use News reporting and commentary