Reckitt Benckiser The challenge What we did The results E45

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Presentation transcript:

Reckitt Benckiser The challenge What we did The results E45 Be part of Peppa Pig’s “Big Bubble Bash” – this was the way Reckitt Benckiser positioned E45 Junior as a brand that allows children to have fun in the bath, even if they have sensitive or itchy skin. What we did Posters, educational leaflets & activity sheets were placed nation- wide in over 250 Playhouses. These were supported by free Peppa Pig wash mitts in-store, money-off vouchers & holiday activities at Peppa Pig World. The results The campaign was a huge success and went on to win ‘Best Consumer Advertising Out-of-Home’ at the OTC Awards. Environment: Playhouse Media: Mixed Campaign: National