CAMPAIGNS

shortcourses Univ3rsitY2 AUB_GUEST 05319585 LESSON 8 RECAP Last week we looked at: The Different Types of Digital Advertising The Targeting and Ads Available on Social Creating Ads on Facebook Optimising Our Ads Login to Computers shortcourses Univ3rsitY2 Login to WIFI AUB_GUEST 05319585

LESSON NINE CAMPAIGNS

WHAT IS A CAMPAIGN WORKING FROM A BRIEF CREATING CONCEPTS BUILDING A CAMPAIGN

WHAT IS A CAMPAIGN? Campaign are used to fulfil your business goals. Often a goal is a large piece of work, like ‘increase awareness’ so to achieve this marketers break it down into smaller campaigns. Campaigns differ from everyday social media efforts because of their increased focus, targeting and measurability. Whether you’re launching a new product or announcing a new shop, campaigns work wonderfully with pivotal moments in a company’s life. Essentially a campaign is a coordinated marketing effort any time you need to communicate a goal or generate buzz, using one or more social media platforms.

WORKING FROM A BRIEF

KEEPING IT BRIEF Whether you’re creating a campaign for yourself or a client, it’s important to set the expectations and know what you want out of it. Key Information: Business Goal Measurables Timescale Budget

GROUP 1 Wendy Wallace GROUP 2 Penny Paddles GROUP 3 Prep Stars GROUP 4 Barrys Bakery

CREATING CONCEPTS

MAKING A PLAN Now you know a bit about your client, how will you meet their needs? Put together a campaign plan. Who is the target audience? What trends can you leverage? Are there any SWOT’s to consider? Which platforms will you use? Are you going to utilise a hashtag? What type of content will work? Do they have an existing network? What is the public perceptions of them? Now let’s build our campaign!

LESSON NINE ROUND UP

WHAT IS A CAMPAIGN WORKING FROM A BRIEF CREATING CONCEPTS BUILDING A CAMPAIGN

NEXT WEEK SHOW & TELL

SEE YOU NEXT WEEK