ThinkFirst Final Presentation

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Presentation transcript:

ThinkFirst Final Presentation By Paul Rolfe and Denisha Thomas

What were the goals? Use Facebook to engage students after presentations Develop a youthful voice for the page Increase feedback on the Facebook page Keep momentum going beyond our project

Trial and error Facebook posts What did we do? Trial and error Facebook posts

Trial and error Facebook posts What did we do? Trial and error Facebook posts

Expand ThinkFirst's voice with YouTube and Twitter What did we do? Expand ThinkFirst's voice with YouTube and Twitter

Create short videos from presentations What did we do? Create short videos from presentations

Create a handbook for the summer intern What did we do? Create a handbook for the summer intern What we learned from research Examples of posts we tried Suggestions for what to do next

Facebook Insights Jan. 26-May 8 Results Facebook Insights Jan. 26-May 8

Obstacles Title of the Facebook page: thnk 1st Gathering info from minors -- difficult for surveys Attending a ThinkFirst presentation

Preliminary Research Facebook Insight: 40% of Facebook fans are teenagers 30% of that group is female Active users grows when VIPS have a speaking engagement Most users just view the site, but rarely comment or like a post Post get more comments when it is a picture of users

Preliminary Research (cont.) According to the Pew Research Center: 73% of Teens & 72% of Young Adults use Social Networks 38% of Teens share content online 21% of Teens remix content they share Twitter Use: 8% of Teens use Twitter 10% of older teens use Twitter 5% of younger teens use Twitter 1/3 of young adults use Twitter

Survey Research Key results of online survey: 60 Responses -- 21.7% high school students 58% preferred to follow organizations with Twitter But only 3 out of 10 high school students preferred it Not a high ranking for shocking images Unusual because it had good real-life feedback Short videos, pictures of self and friends ranked high And we should host them on YouTube Don't need daily posts -- 4 to 5 times a week may be better

Survey Research

Survey Research

Survey Research

Survey Research

Survey Research

What comes next? More videos of VIPS Expand the use of Twitter Increased video and photos of kids Reach out to high school journalists Get IRB permission to survey high schoolers

The end. Questions?