Live TV accounts for 70% of total video viewing

Slides:

Advertisements

Similar presentations

How Do I Get That There? Connecting devices to make them work for you!

Advertisements

Multi-Screen Insights Time Spent With TV Reaches An All Time High.

Multi-Screen Insights Digital Video Grows; Representing a Nominal Share Of Total Video Time.

Multi-Screen Insights Digital Video Grows; Still Only Represents A Nominal Share.

Multi-Screen Insights An Overview Of Digital Video’s Growth.

CIS 1310 – HTML & CSS Web Metrics Stats ’n Stuff.

EXPLOSION IN VIEWING OPTIONS THE FIRST 50 YEARS THE LAST 10 YEARS THE LAST 5 YEARS BROADCAST TV CABLE & SATELLITE VCR DVD DVR VOD ONLINE VIDEO GAMING.

YOU'RE GONNA BREAK THE INTERNET WITH THAT THING!.

Streaming Media Players: An Overview Scott Rawley.

Hispanics and Television. An Average Hispanic Consumer Spends Half of Their Total Media Time With The Television Hispanic P2+ Weekly Time Spent (HRS:MIN)

Hispanics and OTT Delivery. Alternate Platforms… As More Content is Being Delivered Via Various Delivery Methods, What is the State Of Over- The-Top Today?

1 Fragmentation: Seeking Opportunity in the Disruption.

Know The Easy Way To Use Netflix On Your Apple Tv. For more details Visit our website

BEST GAMES FOR GOOGLE CHROMECAST. for more details visit our website

Video Streaming vs Video Casting

A Small Fraction Of Streamers Account For The Large Majority Of Overall Streaming Activity 20% of the streaming population account for 87% of total video.

A Timeline Of Notable Streaming Service Launches & Connected Device Releases Services have exploded recently as streaming-capable device penetration has.

Phase 1 – Video Integration (beta)

Phase 1 – Video Integration (beta)

Next-generation TV March 2017

Phase 1 – Video Integration (beta)

Phase 1 – Video Integration (beta)

Phase 1 – Video Integration (beta)

All Of This Helps Explain Why TV Accounts for 91% of the Total Time Spent Consuming News On Video-Enabled Devices TV includes National Broadcast TV News,

Device Ownership by Year

Average Time Spent With National Cable TV News Among News Consumers Increased By 28% In The Past Year Average Weekly Time Spent With News Content Among.

Hispanics & Video Games

Cord Cutters Seek Out TV Content Online

Phase 1 – Video Integration (beta)

Phase 1 – Video Integration (beta)

What is Roku 3? How To Activate Roku Account

Major Device & Service Launches by Year

ROKU V/S CHROMECAST BASED ON THE REPORT BY E- MARKETER Call (Toll Free) Visit

Phase 1 – Video Integration (beta)

Phase 1 – Video Integration (beta)

U.S. Media Use: Time Spent Reading Magazines (in Minutes)

What Contributes to C3/C7 Ratings

Streaming Media Players: An Overview

Average Monthly Time Spent Minutes per viewer– Adults 18+

Segmentation: Consumption Skews By Video Device

Average Monthly Video Users by Device (000)

Average Monthly Video Users by Device (000)

% Change in Time Spent with Multimedia Devices/Monthly 3Q16 v. YAG

Average Monthly “Video Viewing on a Smartphone” Reach by Demo

Regardless of Ethnicity, TV is the Primary Video Source

Television Continues To Be The Leading Vehicle For Video Reach, But Mobile And Internet-Connected Devices Are Growing Left to your own devices Source:

Weekly Reach (based on U.S. Population)

% Share Of Weekly “Time Spent” By Video Device – Q1 ’18

To Put OTT Viewing In Perspective, Only 10% Of Total TV Usage In Streaming Capable Homes Is From Streaming Through A TV-Connected Device % Of Video Streaming.

Adults Dedicate More Time On the TV Screen Each Day Than They Do Eating/Drinking, Shopping, Talking On The Phone, ing, And Viewing Netflix, YouTube,

Monthly “Time Spent” Average (Minutes per Viewer)

Adult 18+ Average Audience (000)

Americans Dedicate More Time To the TV Screen Each Day Than They Do Eating/Drinking, Shopping, Talking On The Phone, ing, And Viewing Netflix, YouTube,

A Timeline Of Notable Streaming Service Launches & Connected Device Releases Services have exploded recently as streaming-capable device penetration has.

Monthly “Time Spent” Average (Minutes per Viewer)

Adult Average Audience (000)

In Terms Of Second Screen Usage, TV Viewers Are 40% More Likely Than Audio Listeners To Take A Digital Action After Seeing/Hearing A Brand Being Advertised.

The Heaviest Video Streamers Watch Nearly As Much Television As All Other Streamers These “super” video consumers that identify as the “heaviest” streamers.

Even The Most “Unlikely” TV Viewers View More TV than Streaming Video

Adult Average Audience (000)

Weekly Reach (based on U.S. Population)

Adult 18+ Average Audience (000)

Average Daily Time Spent On Video Based On Total U.S. Population

Segmentation: Consumption Skews By Video Device

Average Monthly “Video Viewing on a Computer” Reach by Demo

Monthly Time Spent In Hours:Min P2+ P18+ T12-17 A18-24 A25-34 A35-49

Total Online Activity: % Video vs. % Non-Video

Adult 18+ Average Audience (000)

Monthly Time Spent by Device (Hrs:min) Watching Television

Daily Time Spent With Video Based On Total U.S. Population, 3Q ‘18

Presentation transcript:

Daily Video Consumption By Adults 18+ Is Nearly Six Hours, Or 54% of Total Media Time Live TV accounts for 70% of total video viewing Average Daily Time Spent Per Adult 18+ On Video Based On Total U.S. Population Q1 ‘18 (Hrs:Mins) 5:57 5:46 5:27 Left to your own devices Source: The Nielsen Total Audience Report, Q1 2018. TV-Connected Device = DVD, game console, internet connected device; Internet Connected Device = devices connected to the TV that are used to stream content such as Apple TV, Roku, Google Chromecast, Amazon Fire TV, Smartphone, Computer/Laptops, etc.