Core Submission Document Template The Spark Awards 2018 HK is produced by Marketing, a publication of Lighthouse Independent Media 2/F, Connaught Harbourfront House, 35-36 Connaught Road West, Sheung Wan, Hong Kong Tel: + 852-2861-1882 Fax: + 852-2861-1336 www.marketing-interactive.com

Please paste your client organisation/brand logo here Entry Details Please paste your client organisation/brand logo here Please provide the following information: Name of Category Name of Media Product Name of Media Owner Name of Client Organisation (if different from media owner) Name of Campaign

Please paste the entry video link if there is any. Maximum length of video is 3 minutes. (optional but strongly recommended)

Challenge Campaign Start Date: Campaign End Date: Target Audience: (10%) Max. 1 slide Describe the market challenges you were operating in, for example, competitive landscape, and how you overcame those challenges. Any key statistics which help illustrate the scale of the challenge. Reminder: Eligibility period – 1 May 2017 to 30 April 2018 Challenge Campaign Start Date: Campaign End Date: Target Audience: Budget (HKD): Key Objectives: Market Challenge:

Strategy (30%) Max. 3 slides , visuals included – slide 1/3 Description of the campaign/work/project. The core insight or idea the work was built on and an outline of your creative and media strategy. How were these developed to be both distinctive and powerful. Mandatory information: Core strategy, campaign concept and creative rationale. Strategy

Strategy (30%) Max. 3 slides , visuals included – slide 2/3 Description of the campaign/work/project. The core insight or idea the work was built on and an outline of your creative and media strategy. How were these developed to be both distinctive and powerful. Mandatory information: Core strategy, campaign concept and creative rationale. Strategy

Strategy (30%) Max. 3 slides , visuals included – slide 3/3 Description of the campaign/work/project. The core insight or idea the work was built on and an outline of your creative and media strategy. How were these developed to be both distinctive and powerful. Mandatory information: Core strategy, campaign concept and creative rationale. Strategy

Execution (30%) Max. 3 slides , visuals included – slide 1/3 An overview of how your media thinking was implemented. The different tactics/ elements used within the campaign/project and their respective roles.

Execution (30%) Max. 3 slides , visuals included – slide 2/3 An overview of how your media thinking was implemented. The different tactics/ elements used within the campaign/project and their respective roles.

Execution (30%) Max. 3 slides , visuals included – slide 3/3 An overview of how your media thinking was implemented. The different tactics/ elements used within the campaign/project and their respective roles.

Results (30%) Max. 2 slides, visuals included – slide 1/2 What was the outcome? How did it deliver to your challenge? Supply any clear evidence/metrics demonstrating the performance.

Results (30%) Max. 2 slides, visuals included – slide 2/2 What was the outcome? How did it deliver to your challenge? Supply any clear evidence/metrics demonstrating the performance.