Text Types Persuasion
Persuasive texts Leaflets Speeches Magazine articles Advertisements Travel brochures Posters Book blurbs Arguing a point of view
Purpose To attract the attention of the audience To gain their trust To argue the case clearly To convince the audience
Think about your audience What do you know about them? How well do you know them? How old are they? How formal should your text be? Should it be impersonal or personal?
What you need: An eye catching title and/ or opening A clear statement of your point of view Main points clearly set out Information, reasons, example to back up each point Summary of main points at the end
Lesson Aims You should be able to identify Sue Palmer’s Persuasion Text Type. You should be able to recognise the features of a persuasive text. You should be able to use these skills to construct an effective persuasive argument
Planning BRAINSTORM your ideas. You could use a spider gram for this. ORGANISE into arguments. Use a bullet for each new point and then elaborate.
Intro: who? why? where? what? when? Planning Diagram Intro: who? why? where? what? when? Points: 1) Point, explain/elaborate, example 2) Point, explain/elaborate, example 3) Point, explain/elaborate, example End: Sum up/restate
Elaborating a Point Point * Make your point clearly, in a sentence. Reasons/arguments Examples to back up the case e.g. For example…. For instance …. This is obvious in the case of ….. Background detail or explanation necessary to make the case
Persuasion Language Features Use the present tense Use persuasive devices
Using connectives Logical Connectives Connectives showing the move from one thing to another however because consequently nevertheless as a result if …then first of all secondly next then finally
Persuasive Devices Emotive language e.g ‘ strong’ adjectives Words that dare the reader to disagree e.g Clearly…Surely… Obviously…Everyone knows that Rhetorical questions e.g ‘Are we expected to …? ‘How will …’ Turning opinion into truth e.g ‘The fact is …’ ‘The real truth is …’
Remember You have to convince your audience that you are right!