Spreading (Good) Results Salla-Maria Alanen Baltic Sea Challenge Coordinator, Turku Special Adviser, Centrum Balticum 11.11.2011 Tallinn, Estonia

Spreading (good) results: What? Why? Experiences, research, tests Why? Interlinkedness of actors in BSR, recycling! Let others know what you do and what is your expertise! ”It is your responsibility to communicate and share” Share your good results: encourage, support, improve, get new ideas and resources for you work Share your not-so-good results: stop others from repeating them, get ideas on how to improve your work

Spreading (good) results: How? Events, seminars, presentations Meetings Electronic methods: internet, e-mail, social media Publications Press releases etc. Study Group at Nautelankoski on 3.11.2011

…But be humble and willing to learn. Spreading (good) results: Examples! Examples from the Baltic Sea Challenge Events, seminars, presentations Annual seminar (2012: diffuse loading) Participation in events organised by other actors Electronic methods: internet, e-mail, social media Bank of Actions Publications Brochures, newsletters See your strengths! Be proud! Be brave! Be clear! Be precise! …But be humble and willing to learn.

Spreading (good) results: Problems? Problems in sharing your results: Lack of interest of the receiver & skepticism and doubt in your message Correct target group, Clear message, Are you convinced? Lack of resources for communications, brochures and events

Spreading (good) results: Next! Next – keep sharing even after the project period Cooperate to share ideas and costs! Keep the network and connections alive E-mail lists Invitations to events Organise cooperative events Produce materials together Plan new cooperation projects

Thank you! 