Case Analysis Framework Business Marketing Spring 2011 Dr. Dawne Martin

Case Analysis Framework http: //www. dryden Case Analysis Framework http: //www.dryden.com/marketing/student/case/index.html Situation Analysis SWOT Analysis Assumption and Missing Information Information to fill in the gaps in SWOT Statement of Problem(s) Symptom – observable manifestations of problem Problem - -why the symptoms occurred Brief – one to two sentences – clear indication of what needs to be addressed

Case Analysis Framework Development of Alternatives Either/Or Decision Strategic – identify basic direction for firm Evaluation of Alternatives & Recommendation Criteria Does it address the problem? Is it consistent with the mission statement? Feasibility & probability of success? Cost and revenue implications

Case Analysis Framework Implementation – specifics of how you will enact the solution Evaluation and Control Set clear objectives What do you expect the recommended solution to accomplish? What is the timeframe for implementation and results? Benchmarks to track performance Contingency plans