Which of these counts as a media text? http://www.youtube.com/watch?v=S8ymca2Drho What is a text? Which of these counts as a media text? Media Text: any form of reproduced communication, from a book, film, or CD, to an ad, a toy, or a T-shirt.

Adam Wrestch University of Toronto (2008) Bachelor of Education Taught in London, United Kingdom, for 5 years. I taught media studies and media production for 3.5 years. I was born and raised in Toronto. I started teaching at SCAS in October 2013, and I’ve taught ESL here. Email: adam.wrestch@tdsb.on.ca Website: http://awrestch.weebly.com/

I mean business... NO cell phones Be on time for lesson. Every time you are late or not in class, means less learning you will accomplish. Food and drinks – water only It is all about “respect” DO NOT take advantage of my kindness. Be ready to learn

Expectations: At the start I usually start my lessons with a small but important activity. The purpose of the activity is to: Help you understand what you will be doing in the rest of the lesson. Review what you have learned before and that you’ll continue learning. Get you to understand “Why you are learning what you are learning”

Expectations: Group Work I use a lot of group work to help you understand ideas and what I am trying to teach you. Challenges and disagreements. Helps build your skills.

Expectations: Participation If you come to my class, be prepared to work and participate. Smile Don’t let me or your team or yourselves down. You may be asked to leave if you are not fully participating in the lesson or positively contributing to the learning.

Expectations: You cannot hand in your work late! It is expected that you hand in your work on time. 10% per day it is late.

Text, Media Studies, Purpose, Audience, Product Learning Goals To know what media studies is. To understand the importance of studying the media. To be able to reflect on how you consume the media and the role media products have in society. Text, Media Studies, Purpose, Audience, Product

Text, Media Studies, Purpose, Audience, Product 7-minutes What is Media? In your groups, I want you to create a mind-map of what is media. You will be brainstorming. Let’s look at the success criteria... Look at how a brainstorm is organized? Text, Media Studies, Purpose, Audience, Product

To know what media studies is. Leader Manager Note Maker Reporter Supporter Level 2 - Your groups will be able to identify different types of media products. (e.g., Music Videos, etc.) Level 3-Your groups will be able to identify and explain the purpose of the different types of media. You must give examples. (e.g., Music Videos – To promote a musician. For example, Rihanna, etc.) Level 4- Your groups will be able to identify and explain in detail the purposes of the different types of media; your group will be able to come up with a definition of media studies. (Media studies is...) How is that type of media used? (e.g., for entertainment, for information, to be able to relate to it.) Text, Media Studies, Purpose, Audience, Product

To know what media studies is. Two definitions: Media Studies is the study of the mass media/popular culture e.g. magazines; T.V; film; radio; comics; popular music; websites; computer games Mass media: The methods of communication used to reach large numbers of people at the same time – TV, newspapers, radio, magazines, films, books, the internet, etc. Simple definition – it is how we communicate in the 21st century! Text, Media Studies, Purpose, Audience, Product

To understand the importance of studying the media. Let’s look at how I organized the course last quad. http://awrestch.weebly.com/ I’ve organized this course around media texts: Your first test is on Tuesday February 11th – This week and next week will be introduction to media vocabulary. Your will be learning how to write a letter of complaint about offensive advertisements. There will be a lot of READING, WRITING, SPEAKING AND LISTENING! Text, Media Studies, Purpose, Audience, Product

Text, Media Studies, Purpose, Audience, Product To be able to reflect on how you consume the media and the role media products have in society. After we read this “Why the Mass Media Are Important” – You will do the following: Task: How would you summarize these roles into one sentence. In your groups, think of 3 media products, and explain what role they play in society/world. Text, Media Studies, Purpose, Audience, Product

6 Key Roles of Media Summarized The media supply information about important events both at home and on the other side of the world. The media influence what we talk and think about. The media allow us to expand our personal experience. The media show us the images we come to accept as normal. Advertising and public relations messages reach us through media in order to persuade us. The media entertains us. *Read “Why the Mass Media Are Important” handout for more detail.

Text, Media Studies, Purpose, Audience, Product Consolidation Why is it important to study media? Can you see the purpose of being in this course? http://mediasmarts.ca/sites/default/files/pdfs/lesson-plan/Lesson_Media_Minute_intro_what_is_media.pdf Did you understand this lesson’s keywords? Text, Media Studies, Purpose, Audience, Product