Marketing The Marketing Mix.

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Presentation transcript:

Marketing The Marketing Mix

Marketing Techniques Planned Obsolescence Mobile Marketing Product Placement Viral Marketing Mass Marketing, Brand Names Seasonal Marketing Celebrity Endorsement

http://marketingmix.co.uk/

No one element of the marketing mix is more important than another – each element ideally supports the others. Firms modify each element in the marketing mix to establish an overall brand image and unique selling point that makes their products stand out from the competition

Product Life Cycle