ENTRY SUBMISSION DOCUMENT TEMPLATE Campaign Awards Client Marketer and Mobile Solution Provider Categories The Mob-Ex Awards 2016 HK is produced by Marketing, a publication of Lighthouse Independent Media 1 Wui Tat Centre, 55 Connaught Road West, Sheung Wan, Hong Kong Tel: + 852-2861-1882 Fax: + 852-2861-1336 www.marketing-interactive.com

Please paste your client organisation/brand logo here Entry Details Please paste your client organisation/brand logo here Please provide the following information: Name of Category Name of Campaign Name of Client Organisation Name of Brand (if different from client organisation) Name of Agency/ Media Owner/ Mobile Solution Provider

Entry Video Please paste the entry video link if there is any. (optional but strongly recommended)

Challenge Please paste your text here. (10%) Max. 1 slide • The market situation the business/brand was operating in. • A clear description of the business/brand consumer challenge the mobile solution was being asked to address. • Any key statistics which help illustrate the scale of this challenge in more detail. Mandatory information: start/end date, target audience, key objectives, key competitors and budget Challenge Please paste your text here.

Strategy Please paste your text here. (30%) Max. 3 slides , visuals included – slide 1/3 • Description of your mobile solution. • The core insight or idea that the work has built on. • An outline of your creative and mobile strategy. • How these were developed to be both distinctive and impactful. Mandatory information: Core strategy, campaign concept and creative rationale. Strategy Please paste your text here.

Strategy Please paste your text here. (30%) Max. 3 slides , visuals included – slide 2/3 • Description of your mobile solution. • The core insight or idea that the work has built on. • An outline of your creative and mobile strategy. • How these were developed to be both distinctive and impactful. Mandatory information: Core strategy, campaign concept and creative rationale. Strategy Please paste your text here.

Strategy Please paste your text here. (30%) Max. 3 slides , visuals included – slide 3/3 • Description of your mobile solution. • The core insight or idea that the work has built on. • An outline of your creative and mobile strategy. • How these were developed to be both distinctive and impactful. Mandatory information: Core strategy, campaign concept and creative rationale. Strategy Please paste your text here.

Execution Please paste your text here. (30%) Max. 3 slides , visuals included – slide 1/3 • An overview of how your campaign/strategy was implemented. • The different tactics/medium used within the campaign/programme. • The roles of these different tactics/medium. Please paste your text here.

Execution Please paste your text here. (30%) Max. 3 slides , visuals included – slide 2/3 • An overview of how your campaign/strategy was implemented. • The different tactics/medium used within the campaign/programme. • The roles of these different tactics/medium. Please paste your text here.

Execution Please paste your text here. (30%) Max. 3 slides , visuals included – slide 3/3 • An overview of how your campaign/strategy was implemented. • The different tactics/medium used within the campaign/programme. • The roles of these different tactics/medium. Please paste your text here.

Results Please paste your text here. (30%) Max. 2 slides, visuals included – slide 1/2 • Clear evidence/metrics demonstrating the performance and quantify the result. • How this has solved the marketing challenge you faced. • A clear rationale as to why you believe this qualifies for a Mob-Ex Award. Please paste your text here.

Results Please paste your text here. (30%) Max. 2 slides, visuals included – slide 2/2 • Clear evidence/metrics demonstrating the performance and quantify the result. • How this has solved the marketing challenge you faced. • A clear rationale as to why you believe this qualifies for a Mob-Ex Award. Please paste your text here.