BUSINESS MARKETING Presented by, Rohit Damodar Roll No. 51.

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Presentation transcript:

BUSINESS MARKETING Presented by, Rohit Damodar Roll No. 51

MARKETING WHAT ? WHY ? HOW?

Study & management of exchange relationships. Aims to deliver a message about the organization's services or products.

The four pillars / 4 P s of marketing : -- Product -- Promotion -- Price -- Place

MARKETING B 2 C Business 2 Consumer B 2 B Business 2 Business

Practice of individuals or organizations promoting and selling products and/or services to other organizations. For example, marketing a Startup initiative for sponsorships

Keep Adding Something New Become a Valuable Resource Anticipate Change

Promote the End Result

Keep Adding Something New Become a Valuable Resource Anticipate Change Separate Yourself from Your Competition Promote the End Result

THANK YOU