MG5595 Orgnizational Behaviour Managing Innovation and Creativity Lecture 6 Professor Ashley Braganza

Learning Outcomes 1. A definition of creativity and an awareness of its importance in organizations 2. Insights about the three components that comprise creativity in individuals 3. Guidelines for how to increase creativity in organizations 4. A definition of innovation and an understanding of the relationship between creativity and innovation 5. An awareness of the innovation process 6. An understanding of total quality as a base for spawning creative ideas 7. Insights about achieving quality and the quality improvement process

Creativity Importance of Creativity in Organizations Creativity in Individuals Increasing Creativity in Organizations To encourage creativity in organizations, managers can . . . . . . challenge workers . . . challenge worker autonomy . . . afford time for accomplishing work . . . establish diverse work groups . . . personally encourage workers . . . establish systems support . . . hire and retain creative people

Activity Think about someone you know who is creative List 3 characteristics of this person Share your view with your neighbour; what is similar/different between you?

Innovation The Innovation Process Step 1: Inventing Step 2:Developing Technology ideas Product ideas Process ideas Management ideas Step 2:Developing Step 3: Diffusing Step 4: Integrating Step 5: Monitoring

Catalyst for Creativity and Innovation: TQM

Catalyst for Creativity and Innovation: TQM The Quality Improvement Process (continued) Reengineering Improvements Key Principles 1: Organize around outcomes, not tasks 2: Have those who use the process output perform the process 3: Subsume information-processing work into the real work 4:Treat geographically dispersed resources as if centralized 5: Link parallel activities instead of integrating their results 6: Put decision point where work’s performed and build control 7: Capture information once and at the source

Activity Compare the creativity of Apple Corp and BMW. Which is more creative? What makes one more creative than the other? Can you provide examples of how each has been creative? Work with the person next to you for 10 minutes to address these questions and then we will discuss your views.

High Stakes Creativity Why does creativity matter in organisations? The ability to extract creative solutions from people at all levels in the organisation is a competitive advantage Learning to see; see as everyone else does – not creative; see the world differently – creative Think about art/automobile manufacture/IT vision all have people who saw the world differently

Thank you and see you next week!