A guide to empowering change From passion to purpose A guide to empowering change
A story of entrepreneurship and challenging the status quo. About newaukee A story of entrepreneurship and challenging the status quo.
UrbAn island beach party
Free subscriptions + free events = the worlds worst business model. We had one problem Free subscriptions + free events = the worlds worst business model.
10 step action plan to creating signature experiences. Place based engagement strategy 10 step action plan to creating signature experiences.
In six short years...
We moved the needle 100 people to 202,000+subscribers millions in economic development hundreds of experiences for communities & companies change the culture from "no" to "how" Developed a proven model to attract and retain talent
How we attracted the masses.
Step one What do we have?
Asset mapping Environment History Entrepreneurship stories Special access Beyond the facade Unique place
Creating a signature experience The empty storefronts conference Case study Creating a signature experience The empty storefronts conference
Step two What's new?
Important issues Development Entrepreneurship place Performance Timing Important issues Development Entrepreneurship place Performance
Creating a signature experience Night market Case study Creating a signature experience Night market
Where can people plug in / collaborate Step three Where can people plug in / collaborate
What can we shape / create Step four What can we shape / create
Example The tournavation - a crowd sourced idea generation platform that addresses civic challenges. 2013 Home Gr/own 2014 Night market 2015 Stem heroes & Food share app
How do we measure success? Step five How do we measure success?
Measuring results Engagement New hires Perception Attendance Impressions Experience (museum)
Think big first. Say no later. Step six Think big first. Say no later.
Creating a signature experience Night market Case study Creating a signature experience Night market
Allow room for mistakes. Set everything up as a pilot program. Step seven Allow room for mistakes. Set everything up as a pilot program.
What will people talk about. Step eight What will people talk about.
It's all about the story A space they have never been information that inspires Things people interact with Things people take pictures of Things that make people say that's clever Think paleo!
Case study
Have a budget for creatives. Step nine Have a budget for creatives.
Focus on social and relationships. Step ten Focus on social and relationships.
A statewide talent attraction initiative Young professionals week Case study A statewide talent attraction initiative Young professionals week
Chief idea officer 414.732.0998 jeremy@newaukee.com Jeremyfojut Chief idea officer 414.732.0998 jeremy@newaukee.com