Top Tips Enterprise Content Management Tom Reamy Chief Knowledge Architect KAPS Group Knowledge Architecture Professional Services

2 Top Tips – Enterprise Content Management Taxonomy is central to the success of ECM – 70% of ECM initiatives in 2007 will fail due to an underinvestment in Taxonomy Development - Gartner – Use ECM initiative to reorganize and categorize your content – What is missing is the meaning dimension Unstructured content in, garbage out – Integrate semantics into publishing process: Publish by category, not web site or share drive folder Suggested categorization, metadata

3 Top Tips – Enterprise Content Management Self Knowledge – the Path to Enlightenment Before and/or as you start: – A - Content catalog, including content structures, analysis – B - Community catalog – formal and informal – C – Business Process catalog – emphasis on info part – Map A & B & C – Information behaviors, communication channels, community specific vocabularies, natural level categories, special content needs, etc. Knowledge engineering, not needs assessments

4 Top Tips – Enterprise Content Management ECM – is a platform, part of infrastructure – ECM, KM, LMS – all moving in the same direction – Manage entire life cycle of information Create, store, retrieve, use – Needs to be integrated throughout the business processes of the entire organization – ECM is the foundation for search (especially categorized results), portals (personalization), and other applications (Text Mining, personalized alerts, etc.)

5 Top Tips – Enterprise Content Management Location of Central Team – Best: Central, Dedicated Department Cross Organizational, Multidisciplinary – Worst: IT Project Manger, Intranet programming team Hybrid model is best- combination of team, SME, software – Authors, SMEs Given summary, metadata suggestions, categorization – controlled vocabulary – Central Team Review documents –Use summaries, metadata, to provide context Review infrastructure requests – new keywords, categories – Partners: IT, HR, Corporate Communication, Library, Training

6 Top Tips – Enterprise Content Management ECM – Taxonomy Model – Determine elements - Formal taxonomy, Browse Classifications, Facets – How integrate taxonomy and metadata Keywords, entity-facets, – Determine the right balance of Buy and Build – Determine needs and type of taxonomy management and categorization software – stand alone or integrated