By: Katy Neystel, Trevor Thomas, Kevin Smith, Kalie Marchington Microsoft By: Katy Neystel, Trevor Thomas, Kevin Smith, Kalie Marchington
Letter to Shareholders 2017- https://view.officeapps.live.com/op/view.aspx?src=https://c.s-microsoft.com/en- us/CMSFiles/2017_Shareholder_Letter.docx?version=8a02c8f4-b1e2-ec11-0ee9- 0bb0b28117ed 2016- https://view.officeapps.live.com/op/view.aspx?src=http://www.microsoft.com/investor/rep orts/ar16/docs/2016_Shareholder_Letter.docx 2015- https://view.officeapps.live.com/op/view.aspx?src=http://www.microsoft.com/investor/rep orts/ar15/docs/2015_Shareholder_Letter.docx 2014- https://view.officeapps.live.com/op/view.aspx?src=http://www.microsoft.com/investor/rep orts/ar14/docs/2014_Shareholder_Letter.docx 2013- https://www.microsoft.com/investor/reports/ar13/shareholder-letter/index.html
SWOT Analysis Strengths: Variety of products Reputation Heavy in R&D User friendly Weaknesses: Behind in OS Uncontrollable counterfeits Security Opportunities: Growth through acquisitions Cloud Computing Expanding into gaming Threats: Many lawsuits Aggressive competition Changes in technology
Finances $96.7 billion in revenue $29.3 billion in operating income Revenue run rate up 56% last year Annual revenue for 2013 $78 million Annual revenue for 2017 $90 million $149 million in assets as of 2013 $241 million in assets as of 2017