Strategy – CCV Final Event

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Presentation transcript:

Strategy – CCV Final Event Beautiful - Best Group 35 - 39

Best Perspective Outside-In Inside-Out Combining RBV & Industry Analysis Critique : What are Resources? Outside-In Inside-Out

Functionality Substance Beauty Perspective Significance, Aesthetic, Symbolic Substance Functionality

Co-production of value 5 Senses Customers’ loyalty Beauty Perspective 3 Lessons We learned Co-production of value 5 Senses Customers’ loyalty

Link between Best & Beauty RBV  Differentiation  Beauty  Customers Attractiveness  Profitability  CA Beauty Best Sustainable Competitive Advantage

Strategic Implication Beauty Inside-Out Perspective Strongest Resource & Capability Competitive Advantage Outside-In Perspective Competitive Environment VRIN

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