New Product Service Proposal Director of Internet Services

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Presentation transcript:

New Product Service Proposal Director of Internet Services eMedia New Product Service Proposal Director of Internet Services QST MediaCom "All Media...All the Time" Your Name

Product Definition Internet Media provider Publishing service Music and videos Articles and trade papers Historical papers archive Publishing service Papers Articles Books Games and more… Your Name

Competition The big picture Performance ratings Bookstores E-sites Media services Performance ratings Position Stability E E B M B Performance Price M Check with Ray about graphic Your Name

Changes in market share, costs, pricing, and competition Market Summary Changes in market share, costs, pricing, and competition Mass Adopters Number of customers Early Adopters Late Adopters Time

Packaging & Fulfillment Product Positioning Pricing Look Fulfillment issues COGs Cost of goods vs. materials Pricing COG

Distribution Distribution plan and strategy Distribution channels National International Distribution operations eMedia unit responsibilities Schedules

Pricing Plans Basic Standard Premium Pay each occurrence Maximum 12 downloads per month Unlimited downloads per month Price range: $1.99 to $7.99 $11.95 $19.95 Your Name

Promotion & Marketing Launch plan Marketing Promotions Product announcement Marketing Karen Santos Promotions Internet/Direct mail Stores

Sales Outlook

THANK YOU! QST MediaCom Our Partners The eMedia unit