Category Management Association Certification 1

2 2 Mission Statement: To advancing professional standards in category management The Association is committed to: o Enabling peer interaction o Disseminating industry information o Establishing a platform to improve category management education training o Establishing an industry certification program o Encouraging industry collaboration o The Association Does Not Conduct Training

3 Category Management Association Certification 3 As a member of the Category Management Association you: Are a part of the global category management community Help to define the function and strategy Shape standards and practices Help to create innovations in category management Membership is a career investment

4 Category Management Association Certification CatMan Weekly An e-newsletter that delivers articles and thought leadership not found on the usual news and trade sites Additional newsletter features: o Association highlights o Upcoming industry events and Web seminars o Tips from solution partners o Share Group meetings o Job postings 4

5 Category Management Association Certification 5 Our catman news is specifically sourced for its relevance to category management Members can search through a 6-month archive Members have copyright permissions for reprints Members only resource directories

6 Category Management Association Certification Share Groups connect you to the global cat man community Monthly Web Based Meetings Private Discussion Boards 6

7 Category Management Association Certification 7 Latin America, Primer Congresso May 26-27, 2011, Monterrey, N.L. Mexico CMA Annual Conference Retail-Centric Business Planning Oct , 2011, Atlanta, GA, USA

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9 lead with experience ensure diversity, remove bias create role & skills framework establish certification process 9

10 Category Management Association Certification 10

11 Category Management Association Certification leverage cat man and educator expertise define levels of competency create framework to evaluate training 11

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13 Category Management Association Certification 13

14 Category Management Association Certification Simplistic approach 3 levels required fundamentals plus recommended skills Adaptable flexible for companies, big and small will improve over time 14

15 Category Management Association Certification INDIVIDUAL Certification: Quantifies the skill level of individual category management professionals Ensures the standard has been met or exceeded COURSEWORK Certification: Designated course officially fulfills a requirement towards individual professional certification.

Category Management Association Certification 16 Covers a 3 Year Period

17 Category Management Association Certification 17 8 Required Learning Programs 15 Required Learning Programs 10 Required Learning Programs

18 Category Management Association Certification 18 Certification Order Form EmployeesIndividuals CMA Certification Board Personal Certification Credentials Current Resume Current Job Description Training History / Competency Workbook Personal professional experience statement 3 Professional References Payment

Category Management Association Certification CMA Certification Board Certifies Individual & Posts Records 19

20 Category Management Association Certification Initial costs $800 o $500 individuals initial personal evaluation fee o $300 Covers 3 years certification updates and data maintenance Renewal costs o Renewal for an individuals certification is $300 o Covers an additional 3 years, including: New training programs completed Maintaining certification records Updating certification level 20

21 Category Management Association Certification 21 Certification Order Form Manufacturers Training Companies Training Course Translation & Evaluation Certification Board

22 Category Management Association Certification Initial costs o One Time Certification Evaluation fee is $8,000, covers organization and translation of course content to Learning Program format and cost estimate o Learning program certifications: Pre-certified off-the-shelf learning program ($200 each) Customized pre-certified off-the-shelf learning program ($2,400 each) Customized, internal proprietary learning program ($4,000 each) Renewal costs o The cost for renewing certification are as follows: Recertification for a comprehensive company training program will be $1000. (In addition there will be a $ charge to review and re-record each previously certified learning program) For all new learning programs certified the cost per learning program will be as above 22

23 Category Management Association Certification IRI Nielsen CMKG ROI Learning Evolution The Partnering Group Win Weber Associates 23