Under Pressure Alan Asbeck Mike Ho David Klaus Maxim Melnikov Next Generation Pressure Pump Alan Asbeck Mike Ho David Klaus Maxim Melnikov

Team David Klaus Mike Ho Maxim Melnikov Alan Asbeck ME: I have seen Burmese people myself. They won’t buy THIS! ME: We can improve this A LOT! Maxim Melnikov Alan Asbeck Diversity David – our eyes and ears on ground Mike – design process Alan – thinks differently + deep thinker Maxim – shallow thinker MBA: what are the deliverables by Monday ?! EE: I want to build stuff NOW!

Meet the User - U Ti Min Huang Monsoon season – 2 acres of rice Dry season – ¼ acre of watermelons and onions (to survive, couldn’t irrigate more) Was able to double his dry season plot last year with IDE/M suction pump Dreaming about expanding his plot size further and sending his children to school Different pics

Need Horizontal journey: from pump to plants 98% of pump users without electricity 50% of primary users are either women or young people 70% of households buying pumps earn less $1 day (90% less than $2) Average plot size less than ½ acre

Point Of View More Plot for Your Kyat Good quality: matches current IDE $45 prototype performance Manufacturable: in the hands of farmers by next season Cost at ~ $20 for pump and frame

KickStart Super Money Maker Current Solutions Don’t Solve the Problem: expensive or low performance KickStart Super Money Maker Gravity pressure IDE India Pressure Pump Modified IDE-M Pump IDE-M Pressure Pump prototype

Pressure pump in IDE/M product line Cost Pressure pump in IDE/M product line Diesel pump ‘We are trying to develop a product line of pumps that match the irrigation requirements of our core customer – small plot $1/day household’ - Jim Taylor, IDE/M Stanford pressure pump Hand pump Need to add other pictures Treadle suction pump Moundat Irrigable plot size