New Brunel MSc in Management – including pathways and placements Programme director:Dr Grahame Fallon Proposed start date:October 2013

Background to Brunel MSc in Management Successful, longstanding programme – 56th in FT Masters in Management, 2011 list (up from 59 th in 2010); 8 th globally for career progression Target market- UK/EU and international students wanting to enhance their career prospects as managers or progress to a PhD Current market situation – strong brand, enhanced market position, enhanced competiveness, strong student recruitment, sustainability (70+ students enrolled, ) 2

Curriculum, USP and differentiation Pre-experience masters in management, with mix of generalist modules and differentiated pathways Students employability and career development, distinctive curriculum, communication with alumni Clear differentiation – pathways reflecting changing market demands and BBS specialisms + optional placements + factory visits and international study tour

Pathways for 2013 General Marketing and Brand Management Creative Industries Technology and Innovation Management

Optional placement scheme Increased student employment experience and skills / networking, without sacrificing academic rigour PCC will seek placements or internships for students, to gain insider access to businesses, and to do live, work-related research projects Useful for dissertations, and consultancy reports for host businesses

Optional placement scheme Students supported by BBS academic plus work supervisor Extra module – Placement and Consultancy Preparation Students successfully completing placement receive special named award, e.g. MSc Management (Creative Industries) with Professional Practice

Factory visits and international study tour Link academic learning in classroom to business and employment applications Factory visits, : BMW Mini (Oxford), Lloyds of London and London Metals Exchange, Silverstone, Tata JLR (Coventry) International study tour, May 2013: Istanbul hosted by Galatasaray University, range of factory visits (Turkish companies and foreign owned MNEs), business speakers, gala reception and dinner, city tours, etc)

Career outcomes General pathway – entry route to general management (small, medium and large businesses and MNEs, UK / beyond) Marketing and Brand Management –general management career but enhanced marketing insights for specialist career route Creative Industries - general management, media sector Technology and Innovation Management - general management, ICT, social media or any tech-user sector

Other matters.... Research centre links – Help link teaching to leading edge research developments (example, CEBIEM staff teaching Strategic Management module) Links between course and industry professionals – via placements, factory visits and international study tour, outside speakers / assessors (e.g. Business Planning module) Entry requirements: – 2.1 degree in business-related discipline; – 2.2 considered, with 2 years work experience; – non-business/management disciplines (and without any business/management element) if first class honours degree – non-degree applicants with 5 years work experience, – IELTS Level 6.5