SHRM Marketing of Chapters to

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Presentation transcript:

SHRM Marketing of Chapters to At-Large Members WEBCAST – MARCH 20, 2015

SHRM Promotes Chapter Membership in a Variety of Ways to At-large Members Throughout the year, SHRM sends a variety of messages to members to create awareness of chapters and the value of belonging to SHRM and the chapter: Efforts are segmented based upon variety of factors – all members do not receive all promotional messages

Postcard A postcard is sent twice a year - spring and fall to 1-2 year at-large members Creates awareness of chapters and the benefits of joining a local chapter

Postcard - Front

Postcard - Back

Onboarding E-mail Messaging for New Members As a part of SHRM’s onboarding process, new members receive a series of messages in the 2nd and 3rd months after becoming a member: Messages that specifically highlight chapter membership and others that are incorporated with other benefits listings

Become a Member of Your Local SHRM Chapter Onboarding E-mail – Become a Member of Your Local SHRM Chapter

New Member Welcome Kit New members receive a Welcome Kit via US mail during their first month of membership Insert includes a Communities section which includes information about SHRM’s local chapters.

New Member Welcome Kit New member welcome kit. This also has a welcome letter from Hank Jackson, our CEO as well as a coupon book to encourage 1st year member engagement.

New Member Welcome Kit – Communities Insert

New Member Benefits Webinar Elissa O’Brien, SHRM’s Vice President Membership facilitates a New Member Benefits webinar twice per year: Encourages members to join local SHRM chapters Webinar is also recorded and posted on SHRM.org

NEW-MEMBER BENEFITS WEBCAST WEBCAST – MARCH 20, 2015 Elissa C. O’Brien, MS, SHRM-SCP Vice President, Membership April 2015 MEMBER BENEFITS WEBCAST ©SHRM 2015

Renewal Notice Mailing Insert In renewal notices sent via US mail, inserts are included that promote chapters.

Renewal Notice Mailing Insert– Front

Renewal Notice Mailing Insert - Back

Renewal Acknowledgement Message When a member renews, they receive a renewal acknowledgement e-mail with a reminder regarding benefits including a reference to joining a SHRM chapter

Thank You for Renewing email

SHRM is committed to supporting the growth and continued success of our affiliated chapters. Thank you for all you do for your chapter, SHRM and the HR profession! Please contact a member of your regional team for additional resources.