Mass Media
Mass Media *Refers to all the media technologies that are constantly communicating, transmitting information to their audience.
Forms of Mass Media Television Newspaper Radio Magazines The Internet
Newspaper -Boston New-Letter -Began in 1704 -Information on Gov’t & Politics - Many times goes further in depth than television. -Today, more than 10,000 newspapers are published in the United States.
Most Popular Newspapers -USA Today -The Washington Post -The Wall Street Journal -The New York Times
Magazines General Magazine – 1741 – Benjamin Franklin. First Political Magazines – Mid 1800’s Harper’s Weekly Atlantic Monthly
Magazines - U.S. News & World Report - Time - Newsweek - The Economist
RADIO Took off in the 1920’s Became a major form of entertainment People would plan their schedule around certain radio programs.
FDR: Fireside Chats 1933-1944
The Internet 2nd only to television for political news and info.
Television -Took off in the 1950’s -Replaced Newspapers as the principal source of political info for a majority of Americans in the early 1960’s. -Now, it’s the principal source of news for an estimated 80% of the population.
Television
Television
Television
Media determines the news Media outlets often shine a spotlight on persons or issues that help their own cause or agenda.
MSNBC
Fox News
The Media = The Wizard of OZ
President briefed daily on what media outlets are covering.
Takes EFFORT to Understand what’s going on - Only 10-15% of voters are well informed on the candidates and the issues involved.