The Three Ways We Persuade

Slides:

Advertisements

Similar presentations

Ethos, Pathos, and Logos.

Advertisements

The Three Ways We Persuade

Rhetorical Devices: Ethos, Pathos, Logos

Nonfiction and Persuasive Appeals According to Greek philosopher Aristotle.

Argument Writing Vocabulary.  Without error; in exact conformity to fact; information is NOT made up Accurate.

January 11 th, 2012 Choose a topic below and write a response You want to stay out an hour past your curfew. List at least three things you would tell.

The Categories of Persuasion By Marsha Barrow “Knowledge, it has been said, is power. And rhetoric is what gives words power.”

Rhetorical Devices: Ethos, Pathos, Logos. What is Rhetoric?  Rhetoric (n) - the art of speaking or writing effectively and/or persuasively. –Term coined.

The Greek philosopher Aristotle divided the means of persuasion, appeals, into three categories--Ethos, Pathos, Logos. Ethos, Pathos and Logos.

Rhetoric The goal of argumentative writing is to persuade your audience that your ideas are valid, or more valid than someone else's. The Greek philosopher.

Persuasive Appeals How do we persuade people to agree to, believe in, or buy what we want them to?

Persuasive Appeals How do we persuade people to agree to, believe in, or buy what we want them to?

The goal of argumentative writing is to persuade your audience that your ideas are valid, or more valid than someone else's. The Greek philosopher Aristotle.

Aristotle’s Three Ways to Persuade Logos Ethos Pathos.

Persuasive Rhetorical Appeals in Advertising. An appeal to emotion  An advertisement using PATHOS will attempt to evoke...

Looking at Aristotle’s Rhetorical appeals Ethos/Pathos/Logos How can I tell the difference? Ethos/Pathos/Logos How can I tell the difference?

Aristotle’s PeRsuasive Audience appeals. ARISTOTLE In Rhetoric, Aristotle describes three main types of rhetoric: ethos, logos, and pathos. Rhetoric (n)

The Three Ways We Persuade 1.Ethos (hand) 2.Logos (head) 3.Pathos (heart)

Do Now: Intro to Advertising

Aristotle’s Three Ways to Persuade Logos Ethos Pathos.

Modes of Persuasion. The Appeals  ETHOS: Credibility/Ethical  PATHOS: Emotional  LOGOS: Logic/Reason.

Introduction to Rhetoric February 14 th, Defining “Rhetoric” What do you think it means? Have you heard this term? Consider these quotations: “Obama’s.

Rhetoric in advertising

Ethos, Pathos, or Logos? What appeal are advertisers, leaders, and people around you use to get you to buy their product, respect them, or support.

Ethos, Pathos, Logos.

Aristotle’s Three Ways to Persuade

Year 10 English exam 2015 There’s no need to feel like this:

Pathos, Ethos, Logos.

What appeal are advertisers using to get you to buy their product?

January 3 - Jr. American Lit.

Using Rhetoric for Persuasion: Logos and Ethos

A Lesson on Rhetorical Devices: Ethos, Pathos, Logos

AGENDA FOR NEXT FEW WEEKS:

Argument Ethos, Pathos, Logos

What appeal are advertisers using to get you to buy their product?

The Three persuasive appeals

Argument Ethos, Pathos, Logos

English B1A Wednesday 1/16.

Argument Ethos, Pathos, Logos

Aristotle’s Three Ways to Persuade

The Art of Persuasion Aristotle’s Eros, Pathos, and Logos

Rhetorical Appeals: The Art of Persuasion.

Modes of Persuasion Pathos, Logos, and Ethos.

Persuasive Writing The Art of Arguing.

Persuasion in Advertising Why study persuasion

Persuasive Language Techniques

Rhetorical Appeals.

What is the trifecta of rhetoric?

How and why we buy into things

RHETORIC The Art of Persuasion.

Warm-Up What are some strategies you can use to do well on a test? List as many as you know.

Journal Write about a time that you won an argument. What did you say? How did you convince the other person that you were right? OR If you have.

Keys to Convincing Others That You Are Right.

What appeal are advertisers using to get you to buy their product?

The makings of a persuasive speech

Rhetorical Appeals & The Art of Rhetoric.

What appeal are advertisers using to get you to buy their product?

Persuasive Appeals & The Art of Rhetoric.

PERSUASIVE TECHNIQUES IN ADVERTISING

How are they used and Why

Persuasion is All Around US.

Power of Persuasion.

Persuasion Rhetoric: The art of persuasion.

Ethos, Logos, Pathos Tools of Persuasion.

VOCABULARY Purpose To inform, persuade, entertain, or explain something. Audience Who the writing is intended for. Speaker The imaginary voice assumed.

Ethos, Pathos, Logos.

Aristotle’s Three Ways to Persuade

Rhetoric in advertising

Presentation transcript:

The Three Ways We Persuade Ethos (hand) Logos (head) Pathos (heart)

Where and when do people use persuasion? Commercials (radio, TV, internet, etc.) Written documents (articles, essays, newspapers, magazines, etc.) When someone wants you to do something for them!!

What is ethos? Ethos: refers to the credibility, respect or authority/expertise a person has. AKA the ethical appeal.

Why use ethos as a method to persuade? We tend to believe people whom we respect. Celebrities we like and admire appear more believable. An authority or expert on the subject can appear more trustworthy. When a product suggests it is authentic or “just like the real thing”, we are more likely to buy it.

Ethos Examples: 5

What is logos? Logos: persuading by the use of reasoning and logic. AKA the logical appeal.

How to use logos as a method to persuade? Facts, statistics (%, numbers) Visual charts Research studies Progressive Insurance Commercial

What is pathos? Pathos: appealing to emotions - convincing you by how it makes you feel. AKA the emotional appeal.

How to use pathos as a method to persuade? Personal experience/anecdotes Anyone/anything you might care about An appeal to pathos causes an audience not just to respond emotionally, but to relate with the writer's/speaker’s point of view--to feel what the writer/speaker feels. McDonalds Commercial State Farm Commercial

RECAP VIDEO Let’s see if we can predict how our little friend Ari will use ethos, logos and pathos to persuade his mother to order pizza for dinner. I Want Pizza For Dinner!!