MODULE 19: DESIGN 3

MODULAR DESIGN expands coverage and design options. PHOTO BLOCKS BECOME CONTENT MODULES. MODULAR DESIGN FOSTERS A TEAM APPROACH. NEWSPAPERS PIONEERED THE MODULAR APPROACH. FROM TRADITIONAL TO MAXIMIZED, MODULAR DESIGN APPROACHES OFFER FLEXIBILITY. 1 2 3 Design 3

1 2 3 Design 3 TRADITIONAL APPROACH: Features mainly traditional photo, story and caption modules.

1 2 3 Design 3 EXPANDED APPROACH: Features a more traditional look while incorporating several content modules.

1 2 3 Design 3 MAXIMIZED APPROACH: The ultimate verbal and visual display; all modules present content.

MODULAR DESIGNS ARE BUILT USING A THREE-LAYER APPROACH. BASIC DESIGN STRATEGIES AND RULES APPLY TO MODULES AND SPREADS. Content modules are MINI-DESIGNS built on a base layer of vertical columns and horizontal grids. 1 2 3 Design 3

1 2 3 Design 3 BASE LAYER: A framework of vertical columns and horizontal guides.

1 2 3 Design 3 MODULAR LAYER: Modules are placed on the base layer following the columns and grids.

1 2 3 Design 3 CONTENT LAYER: Spaces on the modular layer are now filled with custom-built content modules.

SUBTLE REPETITION IS THE KEY TO VISUALLY UNIFYING CONTENT MODULES. A HEADLINE VISUALLY AND VERBALLY UNIFIES THE SPREAD. STORY MODULES FEATURE MINI-HEADLINES AND PHOTOS. PHOTO MODULES ARE ENHANCED BY DOMINANCE AND EYELINES. The individually designed modules must work together to create VISUAL UNITY on a spread. 1 2 3 Design 3

1 2 3 Design 3 LEVEL ONE: The dominant module now features a montage, replacing a single photo with four images.

1 2 3 Design 3 LEVEL TWO: A photo block is replaced with a quick read story presentation featuring two photos.

1 2 3 Design 3 LEVEL THREE: An infograph is added, allowing facts and figures to be presented in a visual way.

1 2 3 Design 3 LEVEL FOUR: A timeline is included. There are 19 photos on this spread using a maximized approach.