MEDIA AND INFORMATION LITERACY AS CITIZEN ENGAGEMENT Jamie Villete Chavez

GROUP ACTIVITY 1 Guide Question: 1. How did you learn to read and write? 2. How did you gain the skills that enable you to read and write? 3. What are the five most important and meaningful things you can do with your ability to read an write? 4. How did these skills stay with you throughout the years? 5. What did you do to enhance these skills? 6. Do you think there is still a room to enhance these skill?

WHAT IS LITERACY? LITERACY The ability to read and to write.

RIGHT TO EDUCATION LAWS R.A 10157The Kindergarten Educational Act R.A 6655Free Public Secondary Educational Act R.A 9155Basic Educational Act R.A 10533Enhanced Basic Educational Act

UNESCO ( United nations Educational, Scientific and Cultural Organization ) Literacy is the fundamental human right and the foundation for lifelong learning. It is fully essential to social and human development in its ability to transform lives.

For individuals, families, and societies alike, it is an instrument of empowerment to improve one’ health, one’s income, and one’s relationship with the world.

GROUP ACTIVITY 2 Guide Questions 1. Who created this print advertisement? Cite not a person but an institution or an organization. 2. What attracted you to this print advertisement? 3. How do you react to tis print advertisement? Now, how do other people react to this print advertisement?

Media Literacy’s Five Key Question (Center for Media Literacy,1995) 1. Who created this message? 2. What creative techniques were used to attract my attention? 3. How might different people appreciate and understand these messages? 4. What lifestyle, values system, perspectives, and points-of- view are presented in the message? Conversely, what is omitted? 5. Why is his message being sent?

Working Definition of Media Literacy Media literacy- most validly seen as the repertoire of skills and capacities. - the ability to access, analyze,, and respond to a range of media. (Sargant2004,28)

Access-denotes the knowledge of where to these forms of media. The technical competence to navigate around technology and easily adjust to the technological advancement. Analysis – includes thinking reflective and critically on what has been read, seen or experienced, and its implications to oneself and the one’s community.

Response – includes the ability to experience and explore the pleasures of the media text, and how these are realized through the language of the media.