Dissemination Strategy of Statistics Netherlands – Lessons learnt Ron Vellekoop Luxembourg, 10 & 11 November 2005

Dissemination Strategy of Statistics Netherlands – Lessons learnt Why a dissemination strategy? - Changing ways of communication (Internet) - Changing views on government (more service-oriented and user-friendly) - Changing organisation (less official, more businesslike) - Changing orientation (less inward, more aimed at users)

Dissemination Strategy of Statistics Netherlands – Lessons learnt Highlights of the transformation process: 2000: New organisation 2001: Statistics that count (overall strategy) 2003: New board of directors 2004: Non-departmental Public Body (16 January)

Dissemination Strategy of Statistics Netherlands – Lessons learnt Phases in the dissemination strategy development Preliminary phase (1999-2001) Determination phase (2001) Implementation phase (2002-2005)

Dissemination Strategy of Statistics Netherlands – Lessons learnt 1. Preliminary phase Start with a over-all strategy Every unit can have its own strategy; take care of coordination Know your client and the stakeholders of the dissemination strategy A dissemination unit is a follower The lesson of the elephant

Dissemination Strategy of Statistics Netherlands – Lessons learnt 3. Implementation phase Make simple and univocal decision rules A publisher needs in his daily work a clear dissemination strategy and related to that, an outline of a publishing policy Distinguish strategic considerations from tactical and operational ones Ad hoc deviations from strategy will give rise to problems on the shop floor Be flexible enough to go along with new developments

Dissemination Strategy of Statistics Netherlands – Lessons learnt 4. Future developments Dissemination strategy will be an integral part of the corporate strategy The publisher is the linking pin between the corporate strategy and the translation into- and the implementation of the dissemination strategy Primary role for Website and electronic publications User groups and respondents will be attended to according to their needs

Dissemination Strategy of Statistics Netherlands – Lessons learnt Thank you for your attention Luxembourg, 10 & 11 November 2005