STRATEGIC SEM PLAN Calabasas Smiles Site & Captive Competitor Audit Brian Tucker, MBA Search Specialist ONTRIX

Table of Contents Captive Competitor Search Analysis Competitor Commonalities Calabasas Smiles Local Search Opportunities Calabasas Smiles Paid Search Opportunities On & Off Site Recommendations

Captive Competitor Search Analysis Malibu Canyon Dental Business Address & Phone in upper right corner – across all site pages (Recommended) All Page Titles have the following local cities in Title Tags: Malibu, Calabasas, Woodland Hills, Agoura Hills, Westlake Village and West Hills (Different city for each site page) Above cities have own stand alone dentist site pages (indexed) Smile Gallery Member of Malibu & Calabasas Chamber of Commerce w/ Inbound Links Two (2) or more CEO Head Shots on Home and About Us Site Pages Yelp Social Media Icon Downloadable New Patient PDF Form Dentist School Badge (No Link) on About Us Page - effective

Captive Competitor Search Analysis Calabasas Dental Spa Business Address & Phone in lower right corner – across all site pages Following local cities have stand alone “city dentist site pages” Smile Gallery Ongoing Promotion No Social Media Buttons on Main Site About Us Slideshow showcases facilities Two (2) or more CEO Head Shots on Home and About Us Site Pages

Competitor Commonalities Local cities have stand alone dentist site pages (indexed ) (City | Dentist) Smile Galleries Blog irregularly with little or no Infographics Two (2) or more CEO Head Shots on Home and About Us Site Pages Both practices utilize Local affluent cities within a certain radius in similar ways: Including local city names within the title tag Create Local City Dentist Site pages that contain content unique to that city

Calabasas Smiles Local Search Opportunities Create Infographic – Based Content Create content about new equipment that brings lab in house – less wait time New Procedures, How to’s, Top 5 Over the Counter Teeth Whiteners Knowledge Graph Content with Infographics instead of Blog Posts Leverage Pinterest, G+, Facebook, Twitter and Linked In to distribute Infographics Have iPad ready and ask patients after appointment to review experience: Yelp or G+ before they leave Create new site pages with below recommended SEO Keywords calabasas dentist dentist in calabasas cosmetic dentist agoura hills cosmetic dentist calabasas veneers calabasas root canal calabasas invisaligh calabasas dental emergency calabasas dental bridges calabasas emergency dentist calabasas dental care calabasas (dental) implants Calabasas

Calabasas Smiles Link Building Opportunities Become a Member of Calabasas Local Chamber of Commerce - place badge on site Become a Member of Small Business Administration - place badge on site Dentistry School Badge/Link - place badge on site Dental Associations: local, regional, national, international Charity Organizations – Are you a member? Do you guest speak at any conferences, seminars or the like? Which organization? Ask for a link Create Linked In Business Page

Calabasas Smiles Paid Search Opportunities Create offer(s) only for Paid Search Ad Campaign Include new keywords within current landing page Create “Long Tail” PPC Keywords based on the SEO Keywords Create Local City Targeted Campaigns Add following target keywords to specific ad groups and campaigns a center for dental implants dental tooth whitening implants dentist children dentist dental implants woodland hills thousand oaks dental implant

On & Off Site Recommendations Locate Business Address & Phone number to upper right corner Replace site banners with two (2) or more pics of Dr. K on both home and about us site page New site page for new lab equipment and procedures for it More office pics across site Extend Campaign area to 10-15 mile radius of practice Create “Local City Dentist” Site Pages Yelp, YouTube & Linked In Social Media Badges on homepage More pics of Dr. K on all Social Media Business Properties: G+, Facebook, Linked In Business Page, Twitter & Pinterest Add a Smile Gallery Add New Keywords to appropriate site pages & blend with natural content