LET’S START THIS BABY UP.

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Presentation transcript:

LET’S START THIS BABY UP.

PACKAGES

DIGITAL AUDIENCES* Our audiences can be defined and therefore targeted by your business for relevancy: Luxury Cars:  Auckland Eyes This group is created from UB’s that have searched or indicated they are interested in / looking for Luxury Vehicles (brands and price ranges in line with the below) e.g. Audi, BMW, Jag, Land Rover, Lexus, Mercedes, Volkswagen, and Volvo Family Cars: Auckland Eyes This group is created from UB’s that have searched or indicated they are interested in / looking Family Cars (the brands and price ranges in line with the below) I.e. Ford, Honda, Hyundai, Isuzu, Kia, Mazda, Mitsubishi, Nissan, Toyota and Mini Vans Used Cars: Auckland Eyes This group is created from UB’s that have searched or indicated they are interested in / looking for Used Cars Terms and conditions: (1) Option 3 - One per month only. (2) Can not replace existing advertising. (3) Radio – 5am-10pm placement. (4) 30 sec duration.

DIGITAL PACKAGE $1,000 High impact animated or static display across Mobile and Desktop devices (article pages). Purpose: Great opportunity to showcase an offer and entice users to view your range Format: MREC creative Audience reach: 80,000 impressions nzherald.co.nz 15,000 impressions driven.co.nz Campaign duration: Fortnightly

DIGITAL PACKAGE $2,000 High impact buy across Mobile and Desktop devices (article pages) Purpose: Awareness & enquiry to certain vehicles Format: MREC creative Audience reach: 100,000 impressions - nzherald.co.nz 55,000 impressions - driven.co.nz Monthly buy Rate Card value: $3,333

DIGITAL PACKAGE - $5,000 Digital Audience buy – Nzherald.co.nz + Driven.co.nz Pick one Digital audience* Run of Site – Driven.co.nz Mass reach across all eyes 700,000 impressions RATE CARD VALUE: $14,000 Terms and conditions: (1) Option 3 - One per month only. (2) Can not replace existing advertising. (3) Radio – 5am-10pm placement. (4) 30 sec duration.

MULTI-CHANNEL PACKAGES OPTION 1: $3,995 MONTHLY PRINT 1 x Quarter page advert in Wednesday & Saturday Driven DIGITAL 5 x Cars in a carousel format 200,000 run of site impressions RADIO 40 x 30 sec commercials* Choices of stations: Radio Sport, The Hits, Mix, Flava, Hauraki and ZM EXCLUSIVE Only one available per month! Terms and conditions: (1) Option 3 - One per month only. (2) Can not replace existing advertising. (3) Radio – 5am-10pm placement. (4) 30 sec duration.

MULTI-CHANNEL PACKAGES OPTION TWO: $2,995 MONTHLY PRINT 2 x Quarter page adverts in Wednesday Driven DIGITAL 5 x Cars in a carousel format 150,000 run of site impressions RADIO 30 x 30 sec commercials* Choices of stations: Radio Sport, The Hits, Mix, Flava, Hauraki and ZM Terms and conditions: (1) Option 3 - One per month only. (2) Can not replace existing advertising. (3) Radio – 5am-10pm placement. (4) 30 sec duration.

MULTI-CHANNEL PACKAGES OPTION THREE: $1,995 MONTHLY PRINT 1 x Quarter page advert in Wednesday Driven DIGITAL 5 x Cars in a Carousel format 100,000 ‘run of site’ impressions RADIO 20 x 30 second commercials* Choices of stations: Radio Sport, The Hits, Mix, Flava, Hauraki and ZM Terms and conditions: (1) Option 3 - One per month only. (2) Can not replace existing advertising. (3) Radio – 5am-10pm placement. (4) 30 sec duration.

MULTI-CHANNEL PACKAGES - $10,000 OPTION 1 ($3,995) PLUS 1 x Half page on Driven.co.nz (300 x 600) Audience reach: 500,000 impressions RATE CARD VALUE: $30,000 Terms and conditions: (1) Option 3 - One per month only. (2) Can not replace existing advertising. (3) Radio – 5am-10pm placement. (4) 30 sec duration.

DIGITAL PACKAGES - $10,000 + DIGITAL PRE ROLL OPTION 1 ($3,995) PLUS Video Pre Roll – Driven.co.nz & nzherald.co.nz High engagement 142,857 Impressions High share of voice VALUE: $30,000 Terms and conditions: (1) Option 3 - One per month only. (2) Can not replace existing advertising. (3) Radio – 5am-10pm placement. (4) 30 sec duration.

SAM’S TOP PICK : $3,000 per week Digital Driven.co.nz homepage & banner on listings page for 1 week 50 000 MREC ROS impressions on Driven.co.nz Print ¼ page featured at the top of our listings page in the printed Driven edition for 1 Saturday Social 1 x Facebook post to the Driven page Radio 10 x 30 sec Radio ad voiced by Sam

MULTI-CHANNEL CAMPAIGN – $50K - $150K For any ‘new car’ marketing strategy: Press coverage – within Driven and Driven.co.nz Review/News Premium advertising placement – Driven False Cover, Herald Wrap, inserts Digital advertising – Audience buy, Driven contextual targeting, MREC, Half Page, Big Banner, Push Downs, Big Reveal (Gamification), Native Article, road blocks across all relevant Brands Bespoke Digital content - 2-3min Video to compliment print editorial launch or review or Content Marketing piece. Includes talent, Google adwords, social media, hosted on Driven and across the NZME network. Sam Wallace or preferred Talent Content Marketing - VIVA, Business* and associated NZH Digital sections (Native Articles) Radio campaign - competition or activation to compliment through Video, Editorial or Content Marketing OR A 10 - 50k ‘needs based ‘ package that suits your organizational objectives - with a focus on Service, Workshop, Finance, Warranty, Loyalty offers, etc