Imagine what happens may happen next. Watch the video up to 02:42. Imagine what happens may happen next. ©isagms80
Mog's Christmas calamity Now watch the rest and answer the following questions. What kind of video is it? a Christmas recipe a TV commercial an interview a music video a short film What is the video entitled? _____________________________ In your opinion who is Judith Kerr? _______________ Mog's Christmas calamity the author ©isagms80
The scene takes place on Christmas Day. Who is Mog? _______________ Is it a he or a she? Listen carefully! It's a he. It's a she. Who are the other characters? How are they related? When does the scene take place exactly? the cat Mr and Mrs Thomas, their two children Nicky and Debbie, the neighbours, the firemen. The scene takes place on Christmas Day. ©isagms80
The scene takes place in the USA in the UK. Justify.
Christmas is for sharing! What is the slogan of this TV commercial? ________________________________________ Christmas is for sharing! ©isagms80
Which product is advertised? a book a turkey a charity 999 a fire brigade answer key next slide ©isagms80
visuals letters words a sentence a phrase Sainsbury's is the third largest chain of supermarkets in the United Kingdom. Mog the cat is the creation of children’s writer Judith Kerr. For Sainsbury’s Christmas campaign, the 92-year-old author wrote a new story, "Mog’s Christmas Calamity." She also illustrated a book, exclusively sold in Sainsbury’s stores. The profits from the sales of the book and of a specially created Mog soft toy will be donated to a charity to support the work they do in the UK for children's literacy. Write the name of the charity. ___________________________________ Read and tick all that apply! The logo includes visuals letters words a sentence a phrase Save the children ©isagms80
buy the book and the soft toy and go Christmas shopping at Sainbury's. What's the purpose / the objective of the TV commercial? To convince us to ______________________________________ ____________________________________________________ buy the book and the soft toy and go Christmas shopping at Sainbury's.
Who is the target audience of this TV commercial? Tick all that apply. children teenagers women men single people old ladies ©isagms80
Mog would rather have an egg. Judith Kerr makes a cameo appearance in the TV commercial. Can you spot her? She plays the role of _______________________________________________ What does she suggest for Mog? __________________ What does Debbie reply? What do we learn about Mog at that moment? a neighbour, an old lady talking to Debbie. a medal Mog would rather have an egg. She likes eggs. ©isagms80
©isagms80
Give your opinion about the visual techniques. Choose an adjective from the box. The facial expressions of Mog are ______________________ The 3D animation is ______________________ The special effects are ______________________ Give your opinion about the aural techniques. The soundtrack is ______________________ The dialogues are______________________ The voice-over is ______________________ ©isagms80
Why is the voice over so brilliant? Number the reasons from 1 to 3. _____the voice-over gives the audience a better understanding of what is going on. _____ conveys a real emotion. _____ creates the effect of storytelling. 3 2 1 Mog's Christmas calamity is narrated by actress Emma Thompson. ©isagms80
In your opinion, the advert is … effective entertaining moving too simple useful stupid amazing shocking heart-warming funny magical charming Justify your choice by making sentences. ©isagms80
This TV commercial covers the main elements of a good story. Read the summary and match the words with the paragraphs. ©isagms80
the setting the characters the plot the climax the magic moment the resolution the resolution the magic moment the characters the plot the setting the climax ©isagms80
was sleeping were having were dreaming Exercise 1 Write about everyone's dreams. Write the verbs in the past continuous. It was Christmas Eve and everyone in the Thomas family (sleep) ______________________ peacefully. The parents (have) _________________ sweet dreams. Nicky and Debbie, the two children, (dream) _______________________ about what Santa would bring them. was sleeping were having were dreaming ©isagms80
Nicky (fly) ________________ a plane. was flying ©isagms80
Debbie (perform) _______________________ an experiment with her new chemistry set. was performing ©isagms80
Mr. Thomas (play) _________________ cricket with his new bat. was playing ©isagms80
was kissing Mrs. Thomas (kiss) _______________ Captain Thomas. ©isagms80
wasn't dreaming was having But Mog (dream) ______________________ sweetly. She (have) ________________ a nightmare. wasn't dreaming was having ©isagms80
Memory game Watch this scene carefully! ©isagms80
Read and tick "True" or "False". Exercise 2 Memory game What were they all doing when the Christmas dinner was being served? Read and tick "True" or "False". ©isagms80
1. Mr. Thomas was carving the turkey. True False 2. Mrs. Thomas was serving vegetables. True False 3. Children were pulling Christmas crackers. True False 4. An old man was watching TV. True False ©isagms80
5. A man was lighting a candle. True False 6. A man was playing the violin. True False 7. An old lady was passing food. True False 8. A woman was tucking a napkin into her collar. True False ©isagms80
9. People were sitting on the stairs. True False 10. A couple was dancing. True False 11. People were laughing. True False 12. Two boys were playing with their tablets. True False ©isagms80
13. A man was filling his plate with food. True False 14. Some were balancing food on their laps and eating. True False 15. Others were singing Christmas carols. True False ©isagms80
©isagms80
Retell the story from Mog's point of view. ©isagms80