Minds-On Let’s watch these videos. Which one of these is a PSA? http://www.youtube.com/watch?v=KcqVr8mSNoM http://www.youtube.com/watch?v=VErELoGuwSE Let’s watch these videos. Which one of these is a PSA? What do you think is effective? What do you think is ineffective? (e.g., images, editing, speech, presentation techniques, etc.)

What will make you stand out from the rest? To know what roles you need to carry out. To understand your role and how to contribute to your group’s success. To be able to evaluate the progress you have made in this lesson and what your next steps will be. Questionnaire; Competition Analysis; Demographics; Socio-Economic Status; Psychographics; Geo-Demographics

Creating the questionnaire Analyzing the competition Analyzing survey questionnaire data Developing the product/service/campaign What visual aides do you need?

To know what target audience is To know what target audience is. To understand the importance of knowing one’s audience. Psycho- Geo- Socio- In your groups, can you think any other words with those prefixes? You can use your phones or dictionaries to find the words. Demographics, Psychographics, Product, Text Geo-Demographics, Socio-Economic Status

Resigned – Struggler – Mainstreamer – Aspirer – Succeeder – Explorer – In your groups, I want you to write one simple sentence to describe each other psychographic categories: Resigned – Struggler – Mainstreamer – Aspirer – Succeeder – Explorer – Reformer - http://www.youtube.com/watch?v=VErELoGuwSE http://www.youtube.com/watch?v=2RUYkzJio24 Demographics, Psychographics, Geo-Demographics, Socio-Economic Status

What makes this an effective or ineffective slide? On October 17, 2007, more than eight years since the release of Street Fighter III 3rd Strike for the arcades, Capcom unveiled Street Fighter IV at a Capcom Gamers Day event in London. Conceived as a direct sequel to the early Street Fighter II games (particularly Super Street Fighter II Turbo), Street Fighter IV features the return of the original twelve world warriors and recurring hidden character Akuma, along with four new characters (as well as a new boss character) in a storyline chronologically set between Street Fighter II and Street Fighter III. The gameplay, while still 2D, features cel-shaded 3D graphics inspired by Japanese sumi-e paintings. The Super Combo system, a Street Fighter mainstay since Super Turbo, returns along with new counter-attacking techniques called "Focus Attacks" ("Saving Attacks" in Japan), as well as new "Ultra Combo" moves, similar to the Rage Gauge seen in games from SNK Playmore.

What makes this an effective or ineffective slide? October 17, 2007 - Street Fighter IV at a Capcom Gamers Day event in London. features the return of the original twelve world warriors. The gameplay, while still 2D, features cel-shaded 3D graphics inspired by Japanese sumi-e paintings.

Presentation Skills Good communication and networking skills Team working (group working) Polite and Friendly Leadership Good communication and networking skills – These skills are crucial as many jobs involve working with other people. Having good communication not only makes the job easier, but also allows others to come together and work as part of a team all striving to help the company in working order. Leadership – This is important in terms of the world of work as if there is no obvious leader of the team, many people will end up taking initiative and doing what they might think is right for the company, when others might disagree. This could cause many arguments as well as lose and time and money for the company in question. Although being a leader does not mean you are required to be bossy. When in a working environment, it is ALWAYS expected of everyone to be polite and friendly to all the other colleagues as well as customers. This helps to keep everybody working as a team and focusing on the companies goal and work ethic. When concerning customers, if the employee’s are rude, customers will not want to purchase anything from the company or work with them, if they are a media company, other companies may not want to work with them which could make the company in question lose big money opportunities.

Homework this Weekend Try your best to watch either one: More Public Service Announcement videos and advertisements on youtube. Watch sales pitches on youtube or on TV for Sharks Tank/Dragon’s Den. Think about the effectiveness of these types of media. The more you watch it, the better you’ll understand on how to present.

What have you accomplished? What needs to get done by tomorrow? To be able to evaluate the progress you have made in this lesson and what your next steps will be. Now have a meeting. What have you accomplished? What needs to get done by tomorrow? What needs to get done during tomorrow’s lesson? What do you need your teacher to clarify for tomorrow? Questionnaire; Competition Analysis; Demographics; Socio-Economic Status; Psychographics; Geo-Demographics