PREPARED BY: KAMELI BATIWETI SOCIAL MEDIA IN THE WORKPLACE TECHNICAL WORKSHOP WARWICK FIJI | 17 MARCH 2018 PREPARED BY: KAMELI BATIWETI

WHAT IS SOCIAL MEDIA? It is the heartbeat of today’s generation. It is impossible to deny that social media platforms like Facebook & Instagram have not penetrated the workplace. Here’s why: Looking at the stats, in 2017 there were 2.13 Billion users on Facebook. If the worlds population of 7 Billion people (less China with 1.3 Billion people because FB is banned there) is 5.7 Billion people then a little over 37% of the worlds population uses Facebook. That is a staggering number. What is social media? It is the heartbeat of today’s generation. It is impossible to deny that social media platforms like Facebook & Instagram have not penetrated the workplace. Here’s why. Looking at the stats, in 2017 there were 2.13 Billion users on Facebook. If the worlds population of 7 Billion people (less China with 1.3 Billion people because FB is banned there) is 5.7 Billion people than just over 37% of the worlds population uses Facebook. That is a staggering number Using that same assumption that 37%, we bring that down to our population in Fiji of 900k, there are atleast 337k users in Fiji. Rest assured, there are a good number in the workplace. Social Media is Content, sharing, a form of validation & personal yet public. Content is KING and being able to share content about yourself whether its your new hair cut or hair color, pictures of your dog, what you ate today or a rant about your boss are all things that today we find across social media. Its NOT all bad! Social media can be used to Drive Leads Increase Revenue Increase Brand Awareness Recruit the best candidates And more

WHAT IS SOCIAL MEDIA? It is the heartbeat of today’s generation. Using that same assumption of 37%, we can assume that with a population in Fiji of 900k, there are at least 337k users in Fiji. Be rest assured, there are a good number of Social Media Users in the workplace. What is social media? It is the heartbeat of today’s generation. It is impossible to deny that social media platforms like Facebook & Instagram have not penetrated the workplace. Here’s why. Looking at the stats, in 2017 there were 2.13 Billion users on Facebook. If the worlds population of 7 Billion people (less China with 1.3 Billion people because FB is banned there) is 5.7 Billion people than just over 37% of the worlds population uses Facebook. That is a staggering number Using that same assumption that 37%, we bring that down to our population in Fiji of 900k, there are atleast 337k users in Fiji. Rest assured, there are a good number in the workplace. Social Media is Content, sharing, a form of validation & personal yet public. Content is KING and being able to share content about yourself whether its your new hair cut or hair color, pictures of your dog, what you ate today or a rant about your boss are all things that today we find across social media. Its NOT all bad! Social media can be used to Drive Leads Increase Revenue Increase Brand Awareness Recruit the best candidates And more

WHAT IS SOCIAL MEDIA? Social Media is Content, sharing, a form of validation & personal yet public. Content is KING and being able to share content about yourself whether its your new hair cut or hair color, pictures of your dog, what you ate today or a rant about your boss are all things that today we find across social media. Its NOT all bad! Social media can be used to Drive Leads Increase Revenue Increase Brand Awareness Recruit the best candidates And many more What is social media? It is the heartbeat of today’s generation. It is impossible to deny that social media platforms like Facebook & Instagram have not penetrated the workplace. Here’s why. Looking at the stats, in 2017 there were 2.13 Billion users on Facebook. If the worlds population of 7 Billion people (less China with 1.3 Billion people because FB is banned there) is 5.7 Billion people than just over 37% of the worlds population uses Facebook. That is a staggering number Using that same assumption that 37%, we bring that down to our population in Fiji of 900k, there are atleast 337k users in Fiji. Rest assured, there are a good number in the workplace. Social Media is Content, sharing, a form of validation & personal yet public. Content is KING and being able to share content about yourself whether its your new hair cut or hair color, pictures of your dog, what you ate today or a rant about your boss are all things that today we find across social media. Its NOT all bad! Social media can be used to Drive Leads Increase Revenue Increase Brand Awareness Recruit the best candidates And more

BENEFITS versus DOWNSIDE This is an excellent form of communication There are BENEFITS and obviously, some DOWNSIDE to use of Social Media, be it at Work or at one’s Personal Space How do Organisations view Social Media? Should there be controls?

BENEFITS OF SOCIAL MEDIA Recruitment (LinkedIn) – Forget the Classifieds sections of the newspapers. Actively search for candidates among LinkedIn members by using keywords (Qualifications, education, etc.) for people with the required qualifications listed in their LinkedIn profile Know your customers/clients (Data & Targeting) – Use key data collected from clients online profiles, online behavior and influence to both target directly and to potentially new clients using look-like audience data. Benefits for any organization Recruitment (LinkedIn) – Forget the Classifieds sections of the newspapers. Actively search for candidates among LinkedIn members by using keywords (Qualifications, education, etc.) for people with the required qualifications listed in their LinkedIn profile Know your customers/clients (Data & Targeting) – Use key data collected from clients online profiles, online behavior and influence to both target directly and to potentially new clients using look-like audience data Know your people (Influence) – Allows you to know and understand your staff circle of influence to improve relationships and gain a better understanding of things that may help them to perform better in the workplace Brand Awareness & Recognition – More often than not, the first thing today’s generation does to learn about a brand is head over to their Facebook pages. If its dead in the water, you’ve most likely lost them Client Comms Channel (Twitter, Facebook & YouTube) – whether it’s a comms channel through Facebook Messenger or simple posts across your social media platforms, reaching out to some of yoru clients through a platform that they’re on throughout the day can not only improve relationships but keep your brand top of mind

BENEFITS OF SOCIAL MEDIA Know your people (Influence) – Allows you to know and understand your staff circle of influence to improve relationships and gain a better understanding of things that may help them to perform better in the workplace Brand Awareness & Recognition – More often than not, the first thing today’s generation does to learn about a brand is head over to their Facebook pages. If its dead in the water, you’ve most likely lost them Benefits for any organization Recruitment (LinkedIn) – Forget the Classifieds sections of the newspapers. Actively search for candidates among LinkedIn members by using keywords (Qualifications, education, etc.) for people with the required qualifications listed in their LinkedIn profile Know your customers/clients (Data & Targeting) – Use key data collected from clients online profiles, online behavior and influence to both target directly and to potentially new clients using look-like audience data Know your people (Influence) – Allows you to know and understand your staff circle of influence to improve relationships and gain a better understanding of things that may help them to perform better in the workplace Brand Awareness & Recognition – More often than not, the first thing today’s generation does to learn about a brand is head over to their Facebook pages. If its dead in the water, you’ve most likely lost them Client Comms Channel (Twitter, Facebook & YouTube) – whether it’s a comms channel through Facebook Messenger or simple posts across your social media platforms, reaching out to some of yoru clients through a platform that they’re on throughout the day can not only improve relationships but keep your brand top of mind

BENEFITS OF SOCIAL MEDIA Client Comms Channel (Twitter, Facebook & YouTube) – whether it’s a comms channel through Facebook Messenger or simple posts across your social media platforms, reaching out to some of your clients through a platform that they’re on throughout the day can not only improve relationships but keep your brand top of mind. Benefits for any organization Recruitment (LinkedIn) – Forget the Classifieds sections of the newspapers. Actively search for candidates among LinkedIn members by using keywords (Qualifications, education, etc.) for people with the required qualifications listed in their LinkedIn profile Know your customers/clients (Data & Targeting) – Use key data collected from clients online profiles, online behavior and influence to both target directly and to potentially new clients using look-like audience data Know your people (Influence) – Allows you to know and understand your staff circle of influence to improve relationships and gain a better understanding of things that may help them to perform better in the workplace Brand Awareness & Recognition – More often than not, the first thing today’s generation does to learn about a brand is head over to their Facebook pages. If its dead in the water, you’ve most likely lost them Client Comms Channel (Twitter, Facebook & YouTube) – whether it’s a comms channel through Facebook Messenger or simple posts across your social media platforms, reaching out to some of yoru clients through a platform that they’re on throughout the day can not only improve relationships but keep your brand top of mind

DOWNSIDE How do companies monitor usage in the workplace? Do you ban it, limit it or have free usage? Potential leaking of confidential information or trade secrets Stopping Social Media in the Workplace does more harm than good. Downside How do companies monitor usage in the workplace? Do you ban it, limit it or have free usage? Potential leaking of confidential information or trade secrets Stopping it does more harm than good. Set clear guidelines on usage and have a training session for staff that are around: Personal Usage Things to share & not share about the company Ways to Drive leads & revenue through social media Other guidelines Things to look out for online that could damage the company (hacks) and its reputation (trade secrets or confidential info leaks) So, what is the balance? Have a Policy to guide

DOWNSIDE Set clear guidelines on usage and have a training session for staff that are around: Personal Usage Things to share & not share about the company Ways to Drive leads & revenue through social media Other guidelines Things to look out for online that could damage the company (hacks) and its reputation (trade secrets or confidential info leaks) So, what is the balance? Suggest to have a Policy to guide. Downside How do companies monitor usage in the workplace? Do you ban it, limit it or have free usage? Potential leaking of confidential information or trade secrets Stopping it does more harm than good. Set clear guidelines on usage and have a training session for staff that are around: Personal Usage Things to share & not share about the company Ways to Drive leads & revenue through social media Other guidelines Things to look out for online that could damage the company (hacks) and its reputation (trade secrets or confidential info leaks) So, what is the balance? Have a Policy to guide

WHY NEED A SOCIAL MEDIA POLICY? On the one hand, it allows Employees the freedom to interact electronically On the other, there is a need to regulate without interfering With great freedom comes greater responsibility The lines between “Personal” and “Professional” sometimes are blurred

WHY NEED A SOCIAL MEDIA POLICY? Without a Policy, your Company is at risk of either facing a legal challenge, or Staring at a hack in your system Companies are using this Policy as part of their Orientation This will provide Employees clarity on what they are allowed to post and what they are not allowed to post

WHAT IS INCLUDED IN THE POLICY? A Summary: Reinforcing that one’s responsibility doesn’t end when one knocks off Cannot make statements on behalf of the Company Information posted should not bring disrepute to the Company All Company information is confidential What are the consequences of a breach Purpose: Should include a comment that encourages the individual to ask question if not sure because, “ignorance is no longer an excuse”

WHAT IS INCLUDED IN THE POLICY? Scope Explains What Social Media is Conduct: One should identify oneself and be transparent Behave like an Ambassador Respect copyrights, confidentiality, etc Demarcate work and personal time Do not make reference to an individual without obtaining approval

WHAT IS INCLUDED IN THE POLICY? Conduct (continued): Have an image to protect Declare conflict of interest Do not post photographs of others without their expressed permission Respect your audience Be the first to admit a mistake Be sensible when posting, deleting a post doesn’t mean that it is cleared How to report a breach Other relevant Policies and Legislation An Acknowledgement Form