Viewing Trends Overview September 2018 Viewing Trends Overview

Total Viewing-September 2018 Source: TAM Ireland Ltd / Nielsen TAM

Average Minutes viewed daily September 2018 85% of an Adult 15-24 viewing is to live TV, with the other 15% of viewing time- shifted Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

TV Viewing Live v Time shift Adults 55+ continue to have the highest percentage of viewers to live TV -91%. In comparison 85% of Ads 15-24 viewing is to Live TV Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Weekly reach of TAM Ireland Commercial Channels Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National/All Commercial Channels

Commercial Impacts September 2018 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Top 10 Advertisers September 2018 1: Procter & Gamble 2: Procter & Gamble 3: Virgin Media 4: McDonalds 05: Diageo 06: Tesco Ireland 07: National Lottery 08: L’Oreal 09: Eir 10: Dunnes Stores Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National

Top Programmes September 2018 Sunday Game Live - Live Play - FSFC - Dublin V Tyrone Sunday Game Live - Post Match - FSFC - Dublin V Tyrone Late Late Show, The RTE News: Nine O'clock Sunday Game Live - Build Up - FSFC - Dublin V Tyrone Coronation Street Emmerdale The XFactor Living with Lucy Googlebox Ireland Live Premier League: Liverpool V Southhampton A Discovery of Witches Live Ryder Cup Closing Ceremony Live Carabao Cup: Liverpool V Chelsea A League of Their Own Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Consolidated, National

Top Programmes September 2018 The Great British Bake Off Googlebox Grand Designs Jack Reacher: Never Go Back First Dates Hotel Paw Patrol Friends Impractical Jokers Knight Squad Will and Grace Impractical Jokers: Inside Jokes Peil na mBan Beo 2018 GAA BEO 2017 – 2018 Irish Post Country Music Awards Opry le Daniel 7 Rugbaí Beo Pro 14 2018-2019 GUINNESS PRO14 2018/19 The Back Row Boxing Premier League Highlights True Blues Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Consolidated, National