BBA (Hons) (Marketing Management)

Marketing Management Marketing is a challenging and interesting field of study that offers excellent career prospects. A well renowned guru in Management, Peter Drucker once said: "…. the purpose of business is to create customers, ….. Marketing is the distinguishing, unique function of the business……..Marketing is not only much broader than selling; it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is from the customers point of view. ….. (Management, Peter Drucker,)

WHAT WE PROMISE YOU At MMU, we aimed to produce valuable thinkers and practicing marketers …... In this programme, candidates are exposed to the fundamentals of business and management, and most importantly marketing via subjects such as Marketing Communication, Retail Marketing, Marketing Management and Business-to-business Marketing. Strategic forward thinking, self-confidence, and various soft skills are inculcated at various levels of candidates candidature in this programme. Our graduates in Marketing Management are sought after and have been employed in various positions. These include Product Development Managers, Strategists and Customer Relationship Executives.

WHO ARE THE MARKETERS? Information Seeker ThinkerBusiness acumen Love people Self-motivated Hungry to be the best Love knowledge ExtrovertActive outdoor person Love challenges Drive..more…

PROSPECTS Business owners/ self employed Employed by others Advertising, Marketing and PR: Advertising account executive & planner Advertising art director & copywriter Market researcher Marketing executive Media buyer & planner Public affairs consultant Public relations account executive & officer Product management executive & manager Brand Management executive & manager Customer relationship /customer service ….and more.. Non marketing employee: Anything under the sun that require BBA type qualifications: Administrator Planners Controllers Researchers … And more…… Some are more towards office desk jobs Some are more towards outdoor, travel, high people interaction jobs Mostly office desk jobs You set what you want to do

COURSE STRUCTURE

UNIVERSITY SUBJECTS 7 FUNDAMENTAL SUBJECTS CORE SUBJECTS Similar to all BBA CURRICULUM CONTENT AND STRUCTURE MAJORING AND ELECTIVES SUBJECTS Unique to MM