Cliffhanger Format Build suspense, then leave them hanging – wanting to see what will happen with your solution

Life is great Life is great here in the community – here’s how great it is…

Until… This terrible tragic problem occurs

It started small How it started

Then got bigger How the problem grows

Until they knew they had to do something The breaking point

So they looked around for the best option And finally found your solution

They knew it would… Here’s how it would benefit them But will they choose to implement?

The ask Why your project needs to be funded - to help communities like this make the choice to implement your solution