Who do you think they are? #impacttoolkit Who do you think they are? Introduce self The impact Toolkit was launched this year at the CILIP Conference. It has been developed to help you as information professional prove the value of your professional skills and expertise, and the value of professionally led information services. It’s available to all CILIP members as a member benefit on the CILIP VLE – so please use it. For today’s session I’ll give you a brief overview of the toolkit, and then we’ll look at how some of the activities can help you identify your impact on the User Experience

Relationships & Influence Structure Intro Subjects 1. Understanding value Planning & Scoping Stakeholder analysis Impact & Evidence 2. Communicating Value Communications Relationships & Influence Advocacy Feed back Feedback Tool Planning & Scoping It covers: Applying SWOT and PESTLE tools to explore your current context Understanding how the business plan framework can stimulate discussion of a service Using planning information to build a case Stakeholder analysis: In this section we will cover Basic stakeholder analysis Power vs interest grids Mapping connections between stakeholders Impact & Evidence Definition of what we mean by impact Understanding the big picture - what research can tell us about impact and evidence Methods for evaluating the impact of your service The evidence cycle Communication covers: Using the inverted pyramid as a writing technique Tips for communicating effectively Choosing the right channel of communication Relationships and Influence covers Understand the 6 principles of persuasion Identifying ways you can develop existing relationships Advocacy Explore different advocacy models Create an advocacy plan

How to use it Linear Pick N Mix The Impact toolkit has been designed to support independent learning. It’s really up to you how you use it. If you want to follow a linear path, then we recommend you look at the courses in the following order: Start with Understanding Value and look at Planning & Scoping; Stakeholder Analysis then Impact & Evidence Then go to Communicating Value and look at Communication; Relationships & Influence then Advocacy If you prefer a Pick N Mix approach then just dip into the courses that are of relevance to you. In the introduction for each course we have signposted basic and advanced content. This is so you can prioritise what you cover depending on your needs At the end of each course there are pointers for Next Steps It’s up to you whether you do the activities or not – only you can decide what will be useful for your CPD. https://flic.kr/p/5Ctuuc

Anatomy of a course Activities Readings Discussion forum Videos Facet titles CILIP Online Journals Discussion forum Videos Worksheets Activities – these can be watching a video, reading an article, reflecting on your scenario, e.g. Stakeholder Analysis – Basic Stakeholder analysis Readings – where possible have tried to provide readings that are freely available to members. This can be via websites, or the CILIP Online Journals that are a member benefit. We have also included relevant selections from Facet titles. Discussion Forum – each section has a discussion forum. We hope you will use it to share examples, and responses to activities – perhaps we can take some photos of your activities today so we can post them to the forum Videos – these are freely available via YouTube, or recorded presentations done specifically for the course. E.g. Relationships and Influence – show the activity Six Principles of Persuasion Worksheets – so that you have something you can physically takeaway from this online course. You can use these to record your responses to activities, or even use them as part of a team discussion/activity in your workplace https://flic.kr/p/FM6MB

Activity: Stakeholder Analysis [10 mins] First we want to start with a clear picture about the stakeholders, so we will have a go at Stakeholder analysis, with you calling out who the key stakeholders in your service are. Think of those who use it, who make decisions about the future of the service, who funds it, who might be interested parties

Power vs interest Interest Power Low High Subjects Crowd Players Context Setters Feedback Thinking about how we can use what we have found, it all comes down to power and interest. Another activity in the Toolkit is to have a go at completing a Power vs interest grid – you can do this for specific projects/aspects of your service as well as the service as a whole. But taking what we have covered so far We have a large number of stakeholders, and some have more power than others, and some have more interest. Players: These have high interest (large stake) and high power. These are likely to be the decision makers e.g. the senior management, the budget setters. Bryman identifies these as the key stakeholders you want to reach. Those who are positively aligned to your organisation can be utilised in supporting initiatives. For negative players the aim would be to identify ways to change their position to a positive one or neutralise it. Subjects: these have high interest but low power. These are people you want to keep informed, as they can help with ideas, suggestions and support for your service. Looking at ways different subjects could be brought together into a coalition so that their power is increased and they become players is a strategy for this group. Context setters: these have low interest but high power. You need to satisfy their expectations, but not overload them with information. Consider how you could increase their interest, and encourage their support. Crowd: this represents the majority of our service users. They may have limited interest and power, but in terms of an information service they are the reason for our existence. They can also influence the context setters and the players. I would suggest that your students are likely to be divided between the crowd and subjects, but these can be used to influence the Players and the Context setters. Student feedback in the NUS Survey has a big impact on the players and context setters. If students aren’t happy, and your university drops in the rankings then the PVCs soon want to know why. Think about ways you can get your crowd to advocate on your behalf. Also think about what is motivating players and context setters. Is it student retention, student attainment, employability? You can find this out by looking at the organisation plans and strategy and see how you can fit in. Also what kind of relationship do you have with the Players and Context setters? Do they know what you do and how your work contributes to their goals? If not why not?

Please feedback Via the Feedback discussion forum Take 10 mins to complete the Feedback survey Email memberservices@cilip.org.uk #impacttoolkit #cilipvle