How to take your coaching business online; responding to emerging markets Trainer: Su Orosa
Today’s workshop Why online visibility is key How to start developing online presence Identifying your ideal client.
Some stats… Internet users worldwide in 2018 – 4 billion Social media users worldwide – over 3 billion Mobile phone users – 5 billion Facebook will remain a major audience channel for some time and is fastest growing social network. These figures are growing each year. Source: www.smartinsights.com
Why should I take my business online? More people than ever now use the internet as their primary source of information. Social media presence increases SEO (Search Engine Optimisation) – the more platforms, the better. Increases exposure Gives you credibility
Activity: What is your relationship to social media Activity: What is your relationship to social media? In pairs – 2 mins each
But I don’t know anything about business or marketing!!!
I know!! Neither did I!! Identify the gaps in your knowledge See what support is ‘out there’ Get yourself a coach Get an ‘accountability buddy’ Become part of a Facebook group for entrepreneurs Watch training Webinars Above all, don’t panic!
Sources of advertising Online directories Instagram Facebook Pinterest Linkedin Local groups looking for speakers Facebook groups Word of mouth
Questions to help you get started What are your values and how will your business reflect this? What is your vision for your business? What support systems will you need in place to help you launch and run your business?
Creating an audience Set up a Facebook page Set up a Facebook group Create a freebie to entice people to sign up for your newsletter Consider GDPR when asking for people’s email address Use Mailchimp to manage your mailing lists and to send out your newsletters and emails.
Who is your ideal client? In pairs – 2 mins each.
Marketing strategy The key is consistency – stay in your clients’ awareness; be visible. Produce a blog, an FB Live and a newsletter – REGULARLY. Keep all the above themed so there’s a consistent thread across the board.
A few extras… Do your inner work around visibility and your relationship to wealth/abundance Consider hiring a VA (Virtual Assistant/People Per Hour) Contact Fiverr for help with design work You don’t have to spend loads – some website platforms are free.
Activity: What support will you/do you have in place Activity: What support will you/do you have in place? In pairs – 2 mins each
Your 3 take-aways Visibility is key to attracting more clients Work on identifying your ideal client Get the support you need including inner work
Be creative and have fun! And finally… Be creative and have fun!
www.suorosa.com FB page: Su Orosa FB group: Personal Growth Hub M: 07967 423698