Company Overview November 2013

This presentation contains forward-looking statements that are based on the knowledge of the environment in which the Company currently operates, but because of factors beyond its control, actual results may differ materially from the expectations expressed in the forward-looking statements. Important factors that may cause actual results to differ from anticipated results include, but are not limited to, financial risk, acquisition risk, changes in technology, as well as other risks. The Company undertakes no obligation to publicly release the results of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. As a result, investors should not place undue reliance on these forward-looking statements. November Forward Looking Information

Click to edit Master title style Orad – (XETRA: OHT.DE) Leading provider of integrated solutions to the broadcast market comprising of: 3Dgraphic products Video server products Media Asset Management (MAM) products Worldwide distribution network and customers – NDR, Deutsche Welle, WDR, ESPN, HBO, TV Globo, CCTV, … November 20133

One core technology for many applications November Render Engine MAM Video Graphics Hardware Video Codecs Camera Tracking On-Air Graphic Virtual Advertising Instant Studio IPTV Video Server Sports Enhancement Virtual Studio MAM

Orads Solutions November On Air Graphics Virtual Studio Video Servers Media Asset Management On Air Graphics Virtual Studio Video Servers Media Asset Management Sport Enhancements & Virtual Advertising On Air Graphics Virtual Studio Video Servers Media Asset Management

November Orads Showreel

November Orads Sales & Support offices Over 50 Distributors

November Orads Worldwide Leading Customers

November Market Trends BBS Broadcast Industry Global Index* Percent of projects of research participants currently implementing or have budgeted to implement *

Click to edit Master title style Growth Strategy - Extended Product Offering to Bigger Market Segments Video Server - enhanced products Offering unique graphic products New video graphic products support the move from single channel to multi platform content distribution: Ultra HD signals (4K and future 8K) Second screen (tablets and mobile phones) IPTV Increase sales of solutions (Integration of graphics, video and MAM) November Sports - 12% Servers - 6% Service Agreements - 16% Graphics - 45% Virtual Studios - 22%

Click to edit Master title style Current Geographical Breakdown November % EMEA America Asia 48%30%

Click to edit Master title style Growth Strategy - Geographical Expansion Continue expanding in emerging markets (Turkey, South Africa) Penetrate new TV channels November Appointed new VP America – Brian Kelly Appointed new regional sales people Appointed new VP EMEA - Michael Katznelson Joint Venture with Chinese Broadcast and Telecom Company New office in Singapore

3 Months Highlights November Operating ExpensesNet Profit In Millions $ Revenues Q Q Q Significant increase in Q213 and Q313 bookings GM 66.8% GM 62.5% GM 69.5%

Cost reduction program initiated – reduced headcount by 10% and trimming other operational costs The decrease in our operational expenses will not affect our continuous focus on strategic initiatives Working to improve gross margin Increase Efficiency November

November Financial Statements Highlights 9 Months Months Revenues Gross Margin %66%68%67%69% Operating Expenses Operating Expenses %74%62%65%58% Net Profit (Loss) Net Profit (Loss) %-9%7%3.5%10.5% Dividend Distributed

November Strong Balance Sheet September 30 th, 2013June 30 th, 2013 Cash Account Receivables Inventory Other Shot Term and Long Term Assets Debt00 Short Term and Long Term Liabilities Equity

November Orad Shareholders Public 39.0% Viola 24.9% Avi Sharir 24.8% Daniel Furman 6.8% Rothschild 4.5% 39.0% 24.9 % 24.8 % 6.8% 4.5%

Thank you for your attention November