Marketing

What is marketing? “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large " )Philip Kotler)

What is marketing? The modern marketing concept states that the success of the organization lies in the understanding of the customers and the strength of the organization. Thus, the organization can understand what needs and desires it can meet their needs better than competitors According to this approach, the conformity of the product / service, with all its derivatives (including image, physical components, price, service, etc.), will lead to the organization's long-term business success.

Different approaches in the marketing world: The production approach - Consumers are interested in high availability and low cost of products. Therefore, a manufacturer that achieves the cheapest price and reaches the largest number of sales points will receive the largest profit Product Approach - Consumers seek to acquire products of the highest quality, performance or innovation. This approach leads to technological expertise and continuous improvement of quality.

Different approaches in the marketing world: The sales approach - Consumers are not interested in purchasing products and must be pressured (mainly psychologically) to persuade them to purchase the different products. This approach leads to the creation of a large and determined sales team. The marketing approach (the modern approach) does not rule out previous approaches, but rather determines that the relevant approach should be taken to meet the needs and desires of customers at a given time.

Different approaches in the marketing world: In the 1990s another approach developed: The social marketing approach - this approach sees as an additional goal the protection of the welfare of consumers and society. For example, business organizations that, in addition to profit-making activities, conduct activities to promote disadvantaged populations.

Components of the marketing activity The marketing activity includes: Locating and examining consumer expectations Developing products and services that may satisfy customer expectations Display the benefits of products before customers Persuading customers to buy Distribute the products in a timely and environmentally appropriate manner Setting a price or terms of payment

* Methods of distribution Marketing Mix- 4P’S PRODUCT * Functionality * quality * Packaging * Size * Brand * Service PRICING * Price * Loans *Discounts * Benefits * Credit terms * Period of payment PLACING * Methods of distribution * Points of sale * Inventory *Transport * Storage PROMOTION * Advertising * Personal sale * Promotion * PR

SWOT Organizational analysis using the SWOT method examines the following four parameters: Strength Weaknesses Opportunities Threats  

All aspects of the company that may harm its potential achievements SWOT :Strength Any ability and / or resource that is unique to the company that enables it to achieve its goals   Example -   Experience, financing, reputation, quality of service, skilled manpower, improved production efficiency leading to lower costs and lower prices Weaknesses: All aspects of the company that may harm its potential achievements Little experience in the field, little funding, failure in research and development, inappropriate products, failure in product marketing, mismanagement

SWOT Opportunities Each feature of the environment, and environmental development, which creates benefits and opportunities for the company (window of opportunity) Examples - political changes, cooperation with international companies, technological development, the ability of the environment to absorb new products   Threats Any external environmental development that may delay or impede the capabilities and objectives of the company. Example - new competitors (domestic and international), technological changes, legal delays, changes in laws, political changes 

SWOT What are Strength, Weaknesses, Opportunities and Threats   Of your company and product? 

Case Study http://www.youtube.com/watch?v=x_bXnCEQqH8 http://www.youtube.com/watch?v=BLN4sdTLBEA