Consumer Motivation Ref: Chapter Ten.

Slides:

Advertisements

Similar presentations

PRINCIPLES OF MARKETING Consumer Buyer Behavior

Advertisements

Consumer Decisions: Psychology for Profit

Copyright © 2005 Pearson Education Inc. Consumer Markets and Consumer Buyer Behaviour Chapter 7 PowerPoint slides Express version Instructor name Course.

1 Buying Behaviour. 2 Types of consumer behaviour  Routine response behaviour  Limited decision making  Extensive decision making.

Chapter 1 Consumer Behaviour, Second Edition Martin Evans, Ahmad Jamal

Marketing Management • 14e

1 Matakuliah:G0492/ English for Advertising Tahun: 2005/2006 The Consumer Audience Consumer Behavior Cultural and Social Influences on consumers Psychological.

Principles of Management Learning Session # 33 Dr. A. Rashid Kausar.

Consumer motivation CHAPTER 8. Consumer motivation Represents the drive to satisfy both physiological and psychological needs through product purchase.

Principles of Marketing Lecture-15. Summary of Lecture-14.

CHAPTER 4: UNDERSTANDING CUSTOMERS: BUSINESS TO CONSUMER MARKETS Part 2: Use Information to Drive Marketing Decisions McGraw-Hill Education 1 Copyright.

Analyzing Consumer Markets. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice HallSlide 2 of 31 Possible Questions 1.How do consumer characteristics.

1 Chapter 3 Instructor Shan A. Garib, S2013. The stages that consumers pass when making choices about which products/services to buy 1. Need recognition.

CHAPTER 5 Consumer Behavior: How and Why People Buy M A R K E T I N G.

Chapter 2 Consumer decision-making. Learning objectives 1Explain why marketing managers should understand consumer behaviour 2 Analyse the components.

Bangor Transfer Abroad Programme Consumer Behaviour Introduction to Module.

Consumer Markets and Consumer Buying Behavior

Chapter Five Consumer and Business Buyer Behavior.

© 2004 Mark H. Hansen Buyer Behavior. 2 A purchase is an exchange the parties to that exchange are the consumer and the marketer the interests of the.

HUMAN NEEDS (MASLOW’S HIERARCHY). If you were selling a sweater to a customer, what might you say to motivate them to buy it? Don’t write.

Consumer Markets and Consumer Buyer Behavior Chapter 5.

Marketing Management, 13 th ed 6.  After reading this chapter, students should:  Know how consumer characteristics influence buying behavior  Know.

MARKETING BEGINS WITH CUSTOMERS

Consumer Behaviour Bangor Transfer Abroad Programme Consumer Motivation Lecture 2.

2007 Pearson Education Canada1 Marketing 11 Chapter 4 Consumer Buying Behaviour Lesson 2: Lesson 2: Influences on Consumer Behaviour pp The Hierarchy.

  Needs   Wants   Drive   Physiological needs   Safety needs   Social needs   Personal needs   Perception   Selective exposure   Selective.

Take up rates to e-learning - motivating learners Jace Peacock-Reid - National E-Learning Manager National Blood Service.

MGT301 Principles of Marketing Lecture-15. Summary of Lecture-14.

 Copyright 1999 Prentice Hall 5-1 Chapter 5 PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong Consumer Markets and Consumer Buyer.

Motivation, Ability, and Opportunity

5 Analyzing Consumer Markets

MARKETING STARTS WITH CUSTOMERS

Consumer Markets and Consumer Buying Behavior

Unit 1: Marketing Buyer behaviour 25/06/2018.

THE CONSUMER AUDIENCE.

The Marketing Mix and Consumer Behaviour

Chapter 5 Consumer Behavior

Consumer Behaviour Introduction to Module.

Motivation, Ability, and Opportunity

CONSUMER MOTIVATION BY DR S SENA SENIOR LECTURER BUSINESS STUDIES DEPT.

Consumer Decision Making

Customer Behaviour.

Simple Response Model Stimulus Organism Response.

Consumer Motivation Lecture 2.

MARKETING MANAGEMENT 12th edition

Figure 3.2 The evaluation system

Chapter 6 Analyzing Consumer Markets and Buying Behavior

The Marketing Mix and Consumer Behaviour

Analyzing Consumer Markets

Buyer Behaviour Dominant Family Purchase - Cozenza 1985

Analyzing Consumer Markets

Buyer Behaviour.

Analyzing Consumer Markets

The Customer Journey Week 2 Lecture 2a.

Purchase and Post – Purchase

Module Final Review II.

Week One - Review.

Consumer Behaviour Introduction to Module.

Marketing: the consumer

MARKETING STARTS WITH CUSTOMERS

Chapter 6 Analyzing Consumer Markets and Buying Behavior

Consumer Motivation Lecture 2.

UNDERSTANDING PARTICIPANTS AS CONSUMERS

Consumer Behaviour Introduction to Module.

Consumer Motivation Lecture 3a.

Consumer Search and Evaluation

Week Three - Review.

Chapter 2: S/D Part 4.

06 Analyzing Strategic Perspective on: Consumer Markets and Consumer Buying Behavior Ahsan-ul Haq Shaikh.

Motivation Chapter 10.

Presentation transcript:

Consumer Motivation Ref: Chapter Ten

Basic Framework Motivation Perception Search Evaluation Choice Learning

Motivation: “… the inner drive that reflects goal -directed behaviour” Consumer Behaviour: The drive to satisfy needs and wants through the purchase and use of products and services

Bases of Motivation Physiological + Psychological needs and wants

e.g. Maslow’s Hierarchy of needs

5 Stages of Motivation Latent Need Drive Want / Desire Goal Behaviour

Motivation Needs / Wants Values

Functional Symbolic + Experience

Functional Buying things for what they do Physiological

Symbolic Buying things for what they mean Psychologoical

Experiential The value from the experience Physiological + Psychological