Entrepreneurship Final Spring 2017

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Presentation transcript:

Entrepreneurship Final Spring 2017 Vacation time! Entrepreneurship Final Spring 2017

Theme Resort Example!

Would you stay here? PRODUCT El Cosmico – Marfa, Texas 21 acre hotel and campground Guests can choose to stay in vintage trailers safari and scout tents Sioux-style teepees Mongolian yurt or tent campsites. Product =

What do we offer? A chance to get away and unwind! Lobby House – registration, snacks, wifi! Bath Houses – showers, tubs, toilets and sinks Hammock Grove Communal Kitchen Rental Bikes Dutch Tubs – wood burning hot tubs

Place – Officially the middle of nowhere!

Price For weekends Tents - $110/night Teepees - $175/night Yurt - $150/night Trailer - $195/night Weekday rates are lower NOTE: What is included varies with the type of accommodation

Promotions Attracts Free Spirited Group! Develop activities to attract the target market! Camp Design Build Adventure – locality and community in design Camp Cooking – West Texas cooking with renowned chef! Happy Hour – Locals & Guests Music Festival Private Events Target Market – Younger (18 – 35) All ethnic groups Because the prices range – really attracts a variety of income levels. Attracts free spirited group

Final Assignment! Pay Attention!

Step #1 – Select a teammate Directions Step #1 – Select a teammate

Directions Step #2 – Select a resort option from Mrs. Gallegos!

Directions Step #3 – Develop a final presentation with your teammate! Include the following: Describe IN DETAIL your Product – How big is it? What type of rooms? What can guests do? (amenities) Describe your location (Place). Why did you select this location? Describe your target market. Where does this group live? Do they have access to your location? Develop a rate sheet which includes your various Prices for the resort. Finally, determine how you can Promote your resort. Explain what you think would be the most effective methods of promoting your resort. Come up with at least one special event or promotional activity.